Graphic Designer and Digital Media Specialist

The role is heavily focused on graphic design and visual storytelling, developing creative assets for campaigns, promotions, customer communications, presentations, advertising, and community outreach efforts. Working across a variety of media formats, including digital graphics, photography, video, and audio, the position helps bring CDTA’s brand to life while enhancing engagement and recognition throughout the Capital Region. In addition, the position supports the design, development, and ongoing management of CDTA.org and other assets, as well as all social media channels, to ensure a cohesive, user-friendly, and visually engaging brand experience. Coordinate design and implementation of company assets – includes traditional elements (posters, flyers, advertisements) along with digital banner ads, social content including photography, videography and editing, and the creation of marketing collateral within brand guidelines for both internal and external audiences Support advertising campaigns including social, email, and traditional marketing channels; generate quarterly reports tracking CTR’s, conversions, impressions, and return on ad spending (ROAS) to evaluate campaign performance and identify opportunities for optimization. Bachelor’s Degree in Marketing, Graphic Design, or related fields preferred 2-4 years marketing and graphic design experience 1-2 years of social media monitoring and copywriting experience Proficiency in web-based applications and Content Management Software (CMS) Adobe Creative Suite, HTML, Microsoft Office, and PHP Ability to work under pressure, team-oriented, and have a positive attitude Additional duties as assigned Salary