Graphic Designer and Videographer

📍 Job Overview
Job Title: Graphic Designer and Videographer

Company: The Moorings Park Institute Incorporated

Location: Naples, FL, US

Job Type: Full Time

Category: Marketing & Communications Operations

Date Posted: 2026-09-25

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

Spearhead visual storytelling initiatives to capture the essence of resident life, organizational culture, and brand narrative.

Develop compelling graphic design assets for a variety of print and digital platforms, ensuring brand consistency and aesthetic excellence.

Produce high-quality video content, from concept to final edit, including resident stories, executive messaging, and event coverage.

Leverage advanced photography skills to document residents, events, lifestyle experiences, and organizational milestones.

Collaborate closely with the Communications Department and other stakeholders to translate strategic objectives into impactful visual communications.

📝 Enhancement Note: This role is positioned within a newly established Communications Department, indicating an opportunity to shape and build out creative operations and workflows. The emphasis on storytelling and capturing the "great that happens every day" suggests a focus on human-interest content, requiring strong empathy and narrative skills alongside technical expertise.

📈 Primary Responsibilities

Design and produce a wide range of print and digital collateral, including publications, newsletters, presentations, brochures, signage, and digital communications, ensuring adherence to brand guidelines.

Execute professional photography for resident profiles, community events, lifestyle features, architectural highlights, and significant organizational milestones.

Plan, shoot, and edit engaging video content, such as resident testimonials, leadership interviews, community spotlights, event recaps, and social media clips.

Partner with writers and internal teams to conceptualize and execute visual storytelling strategies that resonate with diverse audiences.

Create visually compelling content tailored for social media channels, email campaigns, websites, internal communications, and executive presentations.

Manage and organize the company's digital asset library, including photography and video assets, ensuring efficient retrieval and usage.

Utilize Generative AI tools and emerging creative technologies to enhance efficiency, explore new creative avenues, and improve content production workflows.

📝 Enhancement Note: The responsibility to "manage and grow our photography and video asset library" suggests a need for organizational skills and a strategic approach to content archiving and retrieval, crucial for efficient content operations. The explicit mention of "Generative AI and emerging creative tools" indicates a forward-thinking approach to content creation and a desire for candidates who are adaptable and innovative in their use of technology.

🎓 Skills & Qualifications
Education:

Bachelor's degree in Graphic Design, Visual Communications, Digital Media, Film/Video Production, Communications, or a related field is preferred. Equivalent professional experience will also be considered.
Experience:

A minimum of three years of professional experience in graphic design, videography, and multimedia content production across both print and digital channels is required.

Experience in a brand-driven marketing, advertising, agency, hospitality, lifestyle, luxury, real estate, healthcare, senior living, or nonprofit environment is preferred.

Experience creating content for executive communications is a plus.
Required Skills:

Expertise in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro.

Strong proficiency in photography and videography, including on-location shooting and editing.

Excellent visual judgment, with a strong command of typography, composition, hierarchy, color, and imagery.

Demonstrated ability to develop compelling visual storytelling concepts and execute them across various media.

Proven ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

Experience creating content for both digital and print channels, understanding the unique requirements of each.

Familiarity with project management tools like Monday.com or similar platforms.
Preferred Skills:

Experience with After Effects, Audition, or comparable motion graphics and audio editing software.

Drone photography or videography experience.

Motion graphics and animation skills.

Experience with Digital Asset Management (DAM) platforms such as Bynder, Brandfolder, or Air.

Basic understanding of HTML and CSS.

Familiarity with digital marketing principles and their impact on campaign performance.

Experience in documentary-style interviews, testimonials, and event coverage.

📝 Enhancement Note: The emphasis on "conceptual thinking, sophisticated visual judgment, storytelling, technical proficiency, and polished execution" in the portfolio requirements highlights the need for a candidate who can blend creative vision with strong technical execution and a deep understanding of narrative. The preference for experience in specific industries suggests that candidates with a background in high-end services or community-focused organizations will be well-suited.

📊 Process & Systems Portfolio Requirements
Portfolio Essentials:

A robust professional portfolio and video reel are mandatory, showcasing conceptual thinking, sophisticated visual judgment, storytelling prowess, technical proficiency, and polished execution across design, photography, and video formats.

Demonstrations of the ability to interpret creative direction and communications strategy, developing visual concepts from inception to final delivery with a high degree of independence.

Examples of work that reflect an understanding of brand identity and the ability to maintain brand consistency across diverse media.

Case studies or examples illustrating workflow management, particularly for projects handled from start to finish.
Process Documentation:

While not explicitly stated as a deliverable, the role implies a need to understand and potentially contribute to the documentation of content creation workflows, from ideation and production to asset management.

Candidates should be prepared to discuss their personal process for managing projects, collaborating with stakeholders, and ensuring quality control in their creative output.

Familiarity with digital asset management systems suggests an understanding of structured processes for organizing, tagging, and retrieving creative assets.

📝 Enhancement Note: The requirement for a strong portfolio and reel is paramount. Candidates should curate their submissions to specifically highlight projects that demonstrate the breadth of skills mentioned – graphic design, photography, videography, storytelling, and AI utilization. Highlighting projects from relevant industries (hospitality, luxury, healthcare, nonprofit) will be particularly advantageous.

💵 Compensation & Benefits
Salary Range:

Based on industry standards for a mid-level Graphic Designer and Videographer in Naples, Florida, with 3+ years of experience, the estimated salary range is approximately $60,000 - $85,000 annually. This estimate considers the cost of living in Naples, FL, and the specialized skill set required for this role, including advanced Adobe Creative Suite proficiency and multimedia production capabilities.
Benefits:

FREE health insurance

FREE dental insurance

FREE telemedicine services for medical and behavioral health needs

Vision insurance

Company-paid life insurance and short-term disability coverage

Generous Paid Time Off (PTO) program

Health Savings Account (HSA) with employer contribution

Retirement plan with employer match

Tuition reimbursement program

Wellness program with complimentary access to on-site fitness center

Corporate discount programs

Employee Assistance Program (EAP)

Supportive and caring executive leadership team
Working Hours:

This is a full-time position, typically requiring 40 hours per week. The role is on-site, implying standard business hours, though flexibility may be available based on project needs and team coordination.

📝 Enhancement Note: The comprehensive benefits package, particularly the "FREE" health and dental insurance, telemedicine, and HSA contribution, signifies a strong commitment to employee well-being and financial health, which is a key differentiator for employers in competitive markets. The tuition reimbursement and wellness programs also indicate an investment in employee growth and development.

🎯 Team & Company Context
🏢 Company Culture
Industry: Healthcare (Senior Living / Life Plan Communities)

Company Size: The Moorings Park Institute Incorporated is a significant organization, with implied employee numbers that would support a dedicated Communications Department. Based on typical organizations offering such comprehensive benefits and having multiple campuses, it's likely in the range of 500-1000+ employees. This size allows for specialized roles like this one while maintaining a close-knit feel.

Founded: Moorings Park was founded with a vision to reimagine longevity, and its current recognition as a Novare Certified Employee Satisfaction and Engagement organization for 2026-2027 highlights a continuous commitment to fostering a positive workplace culture since its inception.

Team Structure:

This role is part of a "newly established Communications Department," suggesting a growing team that may start small but is poised for expansion.

The Graphic Designer/Videographer will likely report to a Communications Director or Manager, collaborating closely with writers, marketing specialists, and potentially other creative professionals.

Cross-functional collaboration is expected with various departments, including resident services, executive leadership, and potentially IT or HR, to gather stories and develop content aligned with organizational goals.
Methodology:

The company emphasizes a "Simply the Best®" approach, indicating a focus on high standards, excellence, and a commitment to quality in all aspects of its operations, including communications.

Data-driven insights are implicitly valued, as evidenced by the Novare certifications and the focus on effective communication for brand and engagement.

Workflow optimization is suggested by the mention of using Generative AI and the need for efficient asset management.

Company Website: https://mooringspark.org/

📝 Enhancement Note: The company's mission and vision, centered around "reimagining longevity" and creating "Simply the Best®" experiences, set a tone for a mission-driven organization that values quality, compassion, and innovation. The Novare certifications underscore a strong focus on employee satisfaction, which is a positive indicator for potential hires seeking a supportive work environment.

📈 Career & Growth Analysis
Operations Career Level: This role is positioned as a mid-level specialist, requiring a solid foundation of technical skills and professional experience (3+ years). It's an individual contributor role with significant creative autonomy within the scope of its responsibilities.

Reporting Structure: The Graphic Designer/Videographer will likely report into the Communications Department, potentially to a Communications Manager or Director. This structure places the role within a strategic function focused on shaping the organization's narrative and brand image.

Operations Impact: This role directly impacts the organization's external and internal brand perception, resident engagement, and partner communication. High-quality visual content is critical for attracting new residents, retaining current ones, and fostering a positive employee culture. The role contributes to operational efficiency by streamlining content creation and asset management.

Growth Opportunities:

Skill Specialization: Opportunity to deepen expertise in specific areas like advanced video editing, motion graphics, drone videography, or AI-driven content creation.

Leadership Development: Potential to grow into a lead creative role within the Communications Department as it expands, mentoring junior staff or managing specific creative projects.

Cross-Functional Exposure: Involvement in diverse projects across different departments can broaden understanding of the organization's operations and strategic priorities.

Industry Recognition: Contributing to award-winning communications can enhance professional reputation within the senior living and healthcare sectors.

📝 Enhancement Note: The establishment of a new Communications Department presents a unique opportunity for early-stage impact and influence. Candidates who can demonstrate initiative, strategic thinking, and a willingness to build processes will find significant growth potential.

🌐 Work Environment
Office Type: The role is on-site in Naples, FL, within a professional office setting likely associated with one of Moorings Park's campuses. Given the "Communications Department" context, it's probable that a dedicated workspace or studio area will be provided, equipped with necessary technology.

Office Location(s): Naples, Florida, known for its upscale lifestyle and beautiful environment, offers a desirable location. The specific campus or office location will be within this area.

Workspace Context:

The work environment is described as "purpose-driven" and "award-winning," suggesting a culture that values employee contributions and fosters a positive atmosphere.

Collaboration is key, with expectations to work closely with writers and departmental partners, implying shared office spaces or collaborative work areas.

Access to essential technology and creative tools (Adobe Creative Suite, potentially AI tools) will be provided to facilitate the execution of creative tasks.
Work Schedule:

This is a full-time, on-site position, typically adhering to standard business hours (e.g., Monday-Friday, 9 AM - 5 PM). While the role is on-site, occasional flexibility might be required for events or specific project deadlines, which is common in creative roles.

📝 Enhancement Note: The Naples, FL location suggests a high-quality living and working environment, often associated with a discerning clientele and a focus on premium services, which aligns with the company's brand.

📄 Application & Portfolio Review Process
Interview Process:

Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative fit. Ensure your portfolio clearly showcases relevant design, photography, and video work.

Portfolio Presentation/Interview: Candidates will likely be asked to present their portfolio, discussing their process, creative decisions, and the impact of their work. Be prepared to walk through specific projects, highlighting your role, challenges, and solutions.

Skills Assessment: Potential practical exercises or case studies focusing on design challenges, video editing tasks, or conceptualization prompts to evaluate technical skills and creative problem-solving.

Team/Cultural Fit Interview: Meetings with hiring managers and potential team members to assess collaboration style, communication skills, and alignment with the company's values and mission.

Portfolio Review Tips:

Curate Strategically: Select 5-7 of your strongest, most relevant projects that demonstrate the required skills (graphic design, photography, videography, storytelling, AI usage).

Highlight Storytelling: Emphasize projects where you effectively conveyed a narrative or emotion, especially those in relevant industries (hospitality, healthcare, nonprofit).

Showcase Versatility: Include examples across print, digital, photography, and video to demonstrate your breadth of expertise.

Detail Your Process: For each project, explain your role, the brief, your creative process, the tools used, challenges overcome, and the final outcome or impact.

Video Reel: Ensure your video reel is concise, impactful, and showcases a range of your video production and editing capabilities.

AI Integration: If applicable, include projects where you utilized Generative AI, explaining your approach and the results.

Challenge Preparation:

Design Challenge: Be ready for a task that might involve designing a brochure, social media graphic, or presentation slide based on a given brief. Focus on adhering to brand guidelines and demonstrating creative problem-solving.

Video Editing Challenge: You might be asked to edit a short clip, add graphics, or improve audio quality. Demonstrate your technical proficiency in Premiere Pro or similar software.

Conceptualization Task: Prepare to brainstorm visual concepts for a campaign or story idea related to the company's mission.

📝 Enhancement Note: The emphasis on "storytelling" and "brand identity" means interviewers will be looking for candidates who can not only create visually appealing assets but also understand how to use visuals to communicate a message and build a brand narrative effectively.

🛠 Tools & Technology Stack
Primary Tools:

Adobe Creative Suite: Expertise required in Photoshop, Illustrator, InDesign, and Premiere Pro.

Motion Graphics/Editing: Proficiency or strong aptitude for After Effects, Audition, or comparable software is highly preferred.

Generative AI Tools: Experience or willingness to learn and utilize tools like Midjourney, DALL-E, or ChatGPT for creative ideation and asset generation.

Analytics & Reporting:

While not explicitly detailed, a basic understanding of how visual content performs on digital platforms (social media, web analytics) would be beneficial.
CRM & Automation:

Familiarity with project management tools such as Monday.com or similar platforms is preferred for workflow management.

Experience with Digital Asset Management (DAM) systems like Bynder, Brandfolder, or Air is a plus for asset organization.
Other:

Proficiency with Microsoft 365 applications (Word, Excel, Outlook, PowerPoint, Teams, SharePoint).

Basic knowledge of HTML and CSS is preferred for digital content integration.

📝 Enhancement Note: The explicit mention of Generative AI tools is significant, indicating a forward-thinking department eager to explore new technologies for creative output and efficiency gains. Candidates should be prepared to discuss their experience or interest in this area.

👥 Team Culture & Values
Operations Values:

Excellence: A commitment to delivering "Simply the Best®" work, reflected in high-quality design, photography, and video production.

Service: A focus on compassion and hospitality, which should translate into how the creative team interacts with residents and internal partners.

Innovation & Learning: Openness to new technologies like Generative AI and a drive for continuous improvement in creative processes and outputs.

Respect & Belonging: Creating an inclusive environment where all individuals, including residents and colleagues, feel valued and heard.

Integrity & Ethics: Upholding high professional standards in all creative work and interactions.

Collaboration Style:

Cross-functional Integration: The role requires close collaboration with writers, departmental partners, and potentially executive leadership to gather stories and align visual content with strategic goals.

Feedback-Driven: A willingness to present creative work, explain rationale, and respond constructively to feedback from various stakeholders.

Storytelling Focus: A shared goal of capturing and communicating the human element of the organization and its residents, fostering a sense of community.

📝 Enhancement Note: The company's core values are deeply embedded in its mission and vision. Candidates should demonstrate how their personal values and work ethic align with these principles, particularly in how they approach storytelling and community engagement.

⚡ Challenges & Growth Opportunities
Challenges:

Building a New Department: As part of a "newly established Communications Department," the candidate will face the challenge of helping to define processes, workflows, and best practices from the ground up.

Balancing Creative Vision with Brand Consistency: Ensuring that all creative output is both innovative and strictly adheres to the premium brand standards of Moorings Park.

Capturing Authentic Stories: Effectively engaging with residents and staff to capture genuine, inspiring stories while maintaining professionalism and respecting privacy.

Adapting to New Technologies: Staying current with evolving creative tools, including Generative AI, and integrating them effectively into the production workflow.

Managing Diverse Project Demands: Juggling the needs of various departments and projects, from print collateral to digital media and video production, under tight deadlines.

Learning & Development Opportunities:

AI Integration Mastery: Gaining hands-on experience and expertise in leveraging Generative AI for creative content production.

Advanced Creative Skills: Opportunities to expand skills in motion graphics, advanced video editing, or specialized photography techniques.

Strategic Communications: Developing a deeper understanding of how visual content contributes to broader organizational goals and marketing strategies.

Mentorship and Leadership: Potential to grow into a leadership role as the Communications Department matures and expands.

📝 Enhancement Note: The challenges presented are significant but also offer considerable opportunities for professional growth and impact. Candidates who are proactive, adaptable, and eager to contribute to building a function will find this role rewarding.

💡 Interview Preparation
Strategy Questions:

"Describe a time you had to translate a complex organizational message into a compelling visual story. What was your process, and what was the outcome?"

"How do you ensure brand consistency across diverse media (print, digital, video) for a premium brand like Moorings Park?"

"Discuss your experience using Generative AI in creative projects. What are its benefits and limitations, and how would you ensure its responsible use?"

"How do you approach collaborating with non-creative stakeholders to understand their needs and gather content for your projects?"

"Walk us through your process for planning and executing an on-location photoshoot or video shoot, particularly when working with diverse individuals like residents."
Company & Culture Questions:

"What do you know about Moorings Park, and what aspects of our mission and values resonate with you?"

"How do you see your role contributing to our 'Simply the Best®' culture and our goal of reimagining longevity?"

"Describe your ideal team environment and how you contribute to a collaborative and supportive work culture."
Portfolio Presentation Strategy:

Narrative Arc: Structure your portfolio presentation around storytelling. For each project, explain the "why" behind it, the challenge, your creative solution, and the impact.

Tool Showcase: Explicitly mention the tools you used for each project, especially Adobe Creative Suite, and any AI tools.

Process Emphasis: Detail your workflow, from initial concept to final delivery, highlighting your project management and organizational skills.

Visual Impact: Ensure your presentation slides are visually appealing and reflect your design sensibility. Use high-quality images and clear typography.

Conciseness: Be mindful of time. Focus on the most impactful projects and be prepared to answer questions concisely.

📝 Enhancement Note: Be prepared to discuss your approach to sensitive subject matter, such as photographing and interviewing residents, emphasizing respect, empathy, and ethical considerations.

📌 Application Steps
To apply for this Graphic Designer and Videographer position:

Submit your application through the provided ADP link.

Portfolio Customization: Ensure your submitted portfolio and video reel are tailored to highlight relevant experience in graphic design, photography, and videography, with a strong emphasis on storytelling and brand consistency. Include examples from industries similar to senior living or healthcare if possible.

Resume Optimization: Update your resume to clearly showcase your 3+ years of experience, proficiency in Adobe Creative Suite and video editing software, and any experience with Generative AI or project management tools. Quantify achievements where possible.

Cover Letter: Craft a compelling cover letter that addresses your passion for storytelling, your understanding of Moorings Park's mission, and how your skills align with the specific requirements of this role.

Interview Preparation: Thoroughly review the company's website, mission, and values. Practice articulating your creative process, project examples, and how you can contribute to the "Simply the Best®" culture. Prepare to present your portfolio confidently.