Graphic Designer at B'laster Holdings

Summary:

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B’laster Holdings is a small, entrepreneurial enterprise with employees that believe in our product and have a passion for making it the best. There is heavy emphasis on cross-functional communication for all roles at B’laster to ensure that projects flow through the organization. All B’laster team members must be able to work autonomously and be effective with limited supervision, understanding when to escalate issues and challenges. We believe that accountability, trust, and professionalism inspire confidence in our brand. We expect all employees to be respectful to everyone, follow through on commitments, and collaborate with team members.

The Graphic Designer is responsible for designing and creating visualizations that are aligned with the unique B’laster brand to engage consumers and customers alike. The designer will need to make sure all specified criteria is met along with consistency, excellent quality and still versatile for all. Under the supervision of the Marketing Director, the Graphic Designer will lead the.

Duties and Responsibilities:

AI and Emerging TechnologyUse AI throughout the design process, from concepting to final production, to work faster and reduce costs while protecting design quality.Use AI in packaging design to explore concepts, test layouts and colorways, and create realistic mockups that move products to market faster.Use AI in product photography to create backgrounds and lifestyle scenes, speed up retouching, and reduce costly reshoots.Use Claude and similar AI assistants to develop creative briefs, concepts, copy drafts, and production plans.Use generative tools to quickly develop concepts, build mood boards, and create early mockups before final production.Develop and maintain AI-driven workflows for generating and iterating creative assets efficiently.Identify opportunities to automate repetitive design tasks without compromising quality or brand integrity.Apply AI across every type of creative work, including:Concepting and creative development: Claude, Claude Design, Midjourney, Adobe Firefly, Stable Diffusion, and FreepikGraphic design and digital assets: Illustrator Generative Recolor and Text to Vector, and Canva Magic StudioPackaging and product visualization: Adobe Substance 3D and KeyShot for realistic package renders, including turning engineering CAD data into marketing visualsPhotography: Photoshop Generative Fill and Generative Expand, Lightroom AI Masking and Denoise, and Topaz Photo AI for upscalingVideo and motion: Runway, Premiere Pro Generative Extend, Descript, and Google VeoAudio and voiceover: ElevenLabs and Adobe PodcastStay current on new design technology and recommend tools that improve quality or efficiency.Guide others on the marketing team in using these tools well.Packaging and LabelsDesign packaging and labels that follow brand standards, stand out on shelves, and clearly communicate product benefits.Lead packaging projects from concept through print-ready files, including artwork, dielines, and final approvals.Use Adobe Illustrator, Photoshop, and InDesign for packaging artwork, with Esko or similar packaging software for dielines and prepress.Use AI to speed up packaging work, from early concepts and colorway options to realistic 3D mockups before anything goes to print.Work with vendors and printers to ensure accurate color and production.Support regulatory and retailer requirements for packaging content and layout.Photography, Video, and MultimediaPlan and shoot product, lifestyle, and in-use photography.Edit and retouch images for packaging, print, web, and retail use.Use AI to create backgrounds, extend scenes, speed up retouching, and upscale images.Produce, shoot, and edit video for social media, websites, product launches, and how-to content.Use AI video tools to speed up editing and create content variations for each channel.Create motion graphics, animations, 3D product renders, and audio for multimedia content.Creative Design and ProductionDevelop creative concepts and carry them through to finished, production-ready files.Design in-store and retail materials, including displays, shelf talkers, signage, and point-of-purchase pieces.Design sales and trade materials, including sell sheets, brochures, catalogs, trade show graphics, and presentations.Create digital assets for s