Graphic Designer & Brand Development Specialist

Job Summary
The Graphic Designer & Brand Development Specialist is responsible for the creative development, visual identity, brand consistency, and execution of graphic design initiatives across the company's portfolio of brands. This position serves as a

primary steward and ambassador of the company's brands, ensuring that all visual communications, packaging, promotional materials, digital assets, and customer-facing presentations consistently reflect established brand standards and corporate

objectives. The role combines creative design expertise with brand management, marketing execution, project coordination,

and cross-functional collaboration. Working closely with Marketing, Sales, Operations, and Finance, the Graphic Designer &

Brand Development Specialist supports product launches, promotional campaigns, trade shows, retail merchandising, sales initiatives, and corporate communications. The position is accountable not only for the quality of creative work but also for

project completion, brand consistency, operational accuracy, budget awareness, and measurable business results.

NOTE: This job description in no way implies that these are the only requirements and/or job duties/responsibilities to be performed by the incumbent. At all times, employees will be required to follow any instructions and to perform any duties as

seen necessary by the requesting supervisor, manager or member of the executive management team.

JOB DUTIES & RESPONSIBILITIES
Brand Development, Ownership & Management

1. Serve as the primary creative steward and internal brand ambassador for all assigned company brands.

2. Maintain comprehensive brand identity systems, including:

Logos and approved variations

Brand color palettes
Typography and font standards

Product photography standards

Packaging design standards
Marketing and promotional templates
Digital and social media design standards

Brand messaging and visual positioning

Retail merchandising and point-of-sale presentation standards

3. Maintain comprehensive brand style guides to ensure consistent application across all marketing channels and business functions.

4. Maintain master artwork files, approved logos, design templates, and brand assets within an organized, accessible digital asset management system.

5. Support the development of new brands, product lines, packaging concepts, and brand refresh initiatives.

Graphic Design & Creative Production

1. Work with the VP of Marketing to design, development, and production of visual assets supporting company-wide marketing and promotional initiatives.

2. Develop creative materials including, but not limited to:

Product packaging and labels
Product cartons, displays, and shipping packaging

Sales brochures and product catalogs

Sell sheets and distributor presentations

Retail point-of-purchase displays

Promotional advertisements
Website graphics and digital banners

Social media graphics and campaign assets

Email marketing graphics

Corporate presentations

Product launch materials

Promotional merchandise

Internal corporate communications
Signage and environmental graphics
3. Translate marketing objectives and business requirements into visually compelling, commercially effective creative solutions.

4. Prepare production-ready artwork with accurate dimensions, color profiles, bleed specifications, and printer requirements.

5. Coordinate artwork revisions and final production files with internal stakeholders and external vendors.

6. Maintain proficiency in Adobe Illustrator, Photoshop, InDesign, and other approved design platforms.

7. Research emerging design trends, packaging innovations, and competitive branding practices.

8. Ensure creative materials are professionally executed, visually consistent, and suitable for their intended audience and distribution channel.

Product Packaging & Label Development

1. Work with VP of Marketing on the creative development and maintenance of product packaging and label artwork across assigned brands.

2. Collaborate with Operations, Production, and QA/QC to ensure packaging designs meet manufacturing specifications and approved packaging formats.

3. Maintain version control for packaging artwork, including revisions, approvals, and production releases.

4. Verify that all packaging artwork undergoes the company's established review and approval process before release.

5. Review artwork for:

Spelling and grammatical accuracy

Brand consistency
Product naming and identification
Ingredient and required statement placement

Barcode placement and readability
Print dimensions and production specifications

Approved regulatory content
Color accuracy and print quality

6. Coordinate with packaging suppliers, printers, and production personnel to resolve artwork-related production issues.

7. Maintain an accurate archive of current, superseded, and discontinued packaging artwork.

Sales & Marketing Partnership
1. Develop customized presentations, promotional materials, and marketing collateral for:

National retail accounts

Regional retail chains

Distributors and wholesalers

Independent retailers

Strategic business partners

New product introductions

Customer-specific promotions
2. Collaborate with Sales to develop compelling visual presentations that communicate product differentiation and brand value.

3.Support promotional campaigns, seasonal programs, customer incentives, and product launch initiatives.

4. Support the development of retail merchandising concepts designed to increase product visibility and consumer engagement.

5. Work with VP of Sales and VP of Marketing to create trade show booth designs, branded displays, and event-related visual presentation.

6. Design and coordinate:

Trade show booth graphics

Backdrops and banners

Product display structures
Counter and table graphics

Branded signage

Promotional handouts

Digital presentation graphics
Product sampling station graphics

Branded merchandise

Event-specific marketing collateral

QUALIFICATION REQUIREMENTS:
1. Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related discipline preferred.

2. Minimum 3–5 years of professional graphic design experience.

3. Demonstrated experience developing and maintaining brand identity systems.

4.Experience with consumer product packaging, retail branding, or consumer packaged goods strongly preferred.

5. Demonstrated experience managing multiple creative projects and competing deadlines.

6. Experience developing trade show graphics, promotional displays, and retail merchandising materials preferred.

7. Understanding of commercial printing processes, packaging dyelines, color management, and production specifications.

8.Familiarity with project management and digital asset management systems.

9. Strong creative vision and attention to detail.

10. Ability to translate business objectives into effective visual communications.

11. Demonstrated ownership, accountability, and independent problem-solving.

12. Commitment to accuracy, quality, confidentiality, and brand integrity.