The role is a mix of strategy and execution on graphic content, involving members of the strategic marketing team, corporate, sales and outside resources. This role will be challenged to ideate new and relevant marketing content that drives a best-in-class roofing brand.Span of Control : Individual contributor, high cross-functional interaction particularly with Digital Lead and Local Marketing Advantage/Cobranding Sr. Marketing SpecialistProducts Supported:All Roofing ProductsPrimary Targets:Contractor, Strategic MarketingReports to : Strategic Marketing LeaderWorking model:Hybrid, with Tuesday, Wednesday, and Thursday in the officeJOB RESPONSIBILITIES Lead and create new and elevated marketing content that drives a best-in-class roofing brand: · Create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives. Create and implement social media content marketing initiatives to drive traffic, engagement, and leads that deliver sales and increase contractor loyalty and advocacy. Have a strong connection across strategic marketing teams to create content and optimize the user experience that supports the business objectives. 8+ years’ experience leading projects of various sizes in a cross-functional environment.EXPERIENCE : · Project management skills and understanding how to manage the priorities of multiple stakeholders in a matrix environment, with focus on the delivery of results.
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