Graphic Designer & Content Creator

Company Overview

Crown Crafts Infant Products, Inc. designs, markets, and distributes infant and toddler products, including bedding, blankets, and nursery accessories. It is a wholly owned subsidiary of Crown Crafts, Inc.

About the Role

We are looking for a creative and versatile Graphic Designer & Content Creator to join our marketing team. This role will primarily focus on graphic design and digital content creation to bring our consumer products and brands to life through digital, social media, e-commerce, and retail marketing channels.

The ideal candidate is a strong visual designer with a passion for creating engaging, on-brand content. This person enjoys taking projects from concept to completion, designing eye-catching social media graphics, digital advertisements, website assets, and other marketing materials.

Experience with photography and video creation is a plus, as this role will also have opportunities to assist with product photography, lifestyle shoots, and short-form video content. We are looking for someone who is creative, adaptable, and excited to contribute ideas across a variety of marketing initiatives.

Key Responsibilities

Graphic Design & Creative Development

Design engaging marketing materials for digital, social media, e-commerce, email campaigns, websites, and retail promotions.
Create branded graphics, digital advertisements, promotional materials, presentations, and product marketing assets.
Develop creative concepts that align with brand guidelines, marketing objectives, and target audiences.
Resize and adapt creative assets for various platforms, placements, and specifications.
Maintain brand consistency across multiple products, brands, and marketing channels.

Social Media & Digital Content

Create visual content for platforms such as Instagram, TikTok, Facebook, Pinterest, and YouTube, as appropriate.
Stay current on social media trends, emerging content formats, visual storytelling techniques, and best practices.
Collaborate with the marketing team to develop content that supports brand awareness, product launches, consumer engagement, and sales.
Transform product features and benefits into compelling visual stories that resonate with target audiences.
Support influencer, seasonal, promotional, and integrated marketing campaigns with creative assets.

Photography & Video Creation (Additional Skill)

Assist with product and lifestyle photography and creative product shoots as needed.
Capture product images and video content for websites, e-commerce listings, social media, catalogs, and promotional campaigns.
Help film and edit short-form videos, product demonstrations, behind-the-scenes content, and social media reels.
Edit photos and videos, including color correction, retouching, sound, transitions, captions, and graphics.

Collaboration & Project Management

Work closely with marketing, product development, sales, and e-commerce teams to execute creative projects.
Manage multiple projects and deadlines while maintaining a high level of quality and attention to detail.
Take projects from initial concept through production, revisions, and final delivery.
Proactively contribute fresh ideas to improve the quality and effectiveness of our marketing content.

Qualifications & Skills

Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field preferred; equivalent experience considered.
2–5 years of experience in graphic design, digital content creation, or a related creative role.
Proficiency in Adobe Creative Cloud, particularly Photoshop and Illustrator.
Strong understanding of graphic design principles, typography, layout, composition, and visual storytelling.
Experience creating graphics and creative assets for social media, websites, e-commerce, and digital marketing.
Understanding of social media platforms, digital marketing creative, and current visual trends.
Ability to manage multiple projects, prioritize deadlines, and work both independently and collaboratively.
A creative mindset, attention to detail, willingness to experiment, and enthusiasm for bringing products and brands to life.

Additional Skills:

Basic knowledge of photography and video production techniques.
Experience with product photography and photo editing.
Experience filming and editing short-form video content for social media and digital platforms.
Familiarity with video editing software such as CapCut, Premiere Pro, or equivalent tools.

What Will Make You Stand Out

Experience working for a consumer products, lifestyle, retail, or e-commerce brand.
A portfolio demonstrating strong graphic design and digital marketing creative.
Photography and video production skills that complement graphic design experience.
Experience creating content for Instagram Reels, TikTok, and other short-form video platforms.
Understanding of Amazon product listings, A+ Content, retail e-commerce imagery, and digital advertising.
Experience with studio product photography and lifestyle shoots.
Familiarity with AI-powered creative tools and emerging technologies that support content development and production.
An understanding of how creative content can support brand awareness, consumer engagement, and sales.

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Vision insurance

Work Location: In person