Dec. 11, 2025

Graphic Designer, Marketing

Principle Knoxville, Tennessee

The Graphic Designer will report directly to the Vice President of Marketing and is responsible for elevating the Principle brand through art direction, graphic design, and social marketing. The Graphic Designer will work with the team to help develop marketing and brand management strategies; create designs and layouts for all materials and execution types; help coordinate and maintain Principle’s website; collaborate on social and marketing campaigns; work with external vendors, including analyzing pricing and sales; monitor and evaluate how the brand is perceived by a wide audience. Principle is looking for someone who: • Is passionate about graphic design and art direction • Understands brand narrative and visual storytelling • Has a passion for design and cohesive branding • Believes in the power of collective impact and strength in partnership • Is a self-starter with a desire to learn and grow with every project • Thrives in a collaborative environment • Is curious about retail experience design. Build a marketing toolkit that reflects the Principle brand including, but not limited to: • Evolve the current set of marketing tools and methods and create a standard process for marketing requests for design to ensure the organization is well represented in Principle branded communications and pitches. • Regular onboarding and training on Principle brand and brand experience for Principle staff

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