The demographic we target are young college students and their parents, making your job one of the most exciting jobs in the company! On a daily basis, you’ll get to express your creative mind, bring fresh ideas, and keep College Town Communities at the forefront in the ever-changing youth culture. Marketing Specialist Responsibilities • Assist in developing marketing plans to increase brand awareness and promote our “College Town Community” • Assist in marketing programs/events from start to finish, working with property manager and student representatives to ensure they understand the program/event and guiding them with strategies to make them a success • Consistent follow-up throughout the marketing initiative to help ensure it success, working more intensively with properties that are in the most need of guidance • Possible travel to our properties for participation in specific on-property or on-campus events • Develop consistent brand awareness in our software communications • Help develop creative outlines to meet objectives for all advertising and public-facing communications, including print, digital, and video assets • Source vendors for photography and videography • Assist Director of Marketing & Branding in model staging • Assist in procurement of property event items • Create 30-day social marketing plans for each property • Stay up to date with new and emerging trends to help keep College Town Communities’ social media presence consistently relevant • Be the point of contact for property staff regarding social media content creation • Create ready-to-post content • Create a minimum of 3 posts and 2 stories a week for our properties Preferred Skills And Qualifications • Bachelor’s degree in design, marketing, business, or related field • Proficiency with online marketing and social media strategy • Open to the idea of travel for work • Experience leading a brand’s social media initiatives • Keen understanding of how to craft effective social media strategies • Experience with social media tools Note – NOT A REMOTE POSITION: • This is an in-person position ONLY.
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