Graphic Designer - Paid Social for DTC Brands

About Us If you're the kind of designer who gets better with every round of feedback and wants to understand why something performs, not just how it looks, this is the environment for you. You'll be designing static and graphic ad creatives for paid social, alongside supporting brand design needs across our portfolio. What You'll Be Doing Core Design- Performance Creative • Designing static ad creatives for Meta (scroll-stopping, direct-response focused, and built to perform against real audiences) • Producing carousels, product feature graphics, offer visuals, and hook-led image ads across multiple brand styles • Ensuring every asset is on-brand: correct typography, color usage, visual hierarchy, and tone Secondary- Brand & Campaign Design • Supporting campaign and promotional design: sale banners, offer graphics, seasonal creative, and launch assets • Contributing to product imagery and brand visual assets across the portfolio as needed • Designing supporting assets for landing pages in collaboration with the Web Designer and CRO team • Maintaining and evolving brand design systems and asset libraries as the portfolio grows • Occasionally supporting internal design needs - decks, documents, or materials that represent the brand externally Must-Haves • A portfolio that includes DTC or direct-response graphic ad creative - we want to see designs that were made to perform, not just to look good • Proficiency in Figma and Photoshop, Canva, and AI image tools - these are our primary tools and you need to be fast in both • Strong grasp of visual hierarchy, typography, and layout as performance tools, you understand why a design works, not just how to make it look clean • Ability to work across multiple brand identities • Reliable, consistent output- you can handle concurrent briefs and hit deadlines without the quality slipping • Comfortable in a feedback-driven environment - revision rounds are part of production, not a sign something went wrong Strong Advantages • Experience designing for DTC beauty, wellness, or lifestyle brands • Familiarity with AI design tools that accelerate production without replacing craft • Basic understanding of copywriting and how headline and visual work together - you don't just drop in copy, you consider it as a design element • Experience with motion graphics or simple animated assets for social • Understanding of conversion-focused design principles - how design choices influence buyer behaviour Instant No's • Your portfolio is editorial, print-heavy, or brand identity focused with no paid social or performance creative - that's a different discipline • You treat briefs as loose suggestions - briefs are precise and exist for a reason; deviating without flagging it causes problems downstream • You work in isolation - this role requires active collaboration with strategists, and team leads