LanceSoft, Inc. is hiring: Graphic Designer in Toledo

The primary function of this role is to create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives. This role will be challenged to ideate new and relevant marketing content that drives a best-in-class roofing brand. Span of Control: Individual contributor, high cross-functional interaction particularly with Digital Lead and Local Marketing Advantage/Cobranding Sr. Marketing Specialist Products Supported: All Roofing Products Primary Targets: Contractor, Strategic Marketing Reports to: Strategic Marketing Leader Working model: Hybrid, with Tuesday, Wednesday, and Thursday in the office JOB RESPONSIBILITIESLead and create new and elevated marketing content that drives a best-in-class roofing brand:· Create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives.Create and implement social media content marketing initiatives to drive traffic, engagement, and leads that deliver sales and increase contractor loyalty and advocacy.Have a strong connection across strategic marketing teams to create content and optimize the user experience that supports the business objectives.Understand the highest impact projects to prioritize requests accordingly. Have a solution mindset that helps drive initiatives to completion that accomplish business objectives using additional resources, if needed.Analyze and track metrics to gage success and identify new opportunities and communicate across the internal teams. JOB REQUIREMENTSMINIMUM QUALIFICATIONS:Bachelor’s degree in graphic design, art or related discipline8+ years of experience of graphic designer experience.8+ years’ experience leading projects of various sizes in a cross-functional environment.