Lead assigner - Marketing tech support

Objective: Help create an efficient and effective marketing team by owning and optimizing marketing automation tools as part of the sales process. The Lead Assigner's focus is on deploying marketing automation tools. It can work well for a remote employee, or for someone looking for a solid part-time position to ease back into the workplace after Covid/parenting/vision-questing. Essential Functions: • Build and maintain in-depth understanding of digital marketing best practices and the tech platforms that power our best-in-class marketing • Develop thorough understanding of client journey and sales cycle to identify qualified leads • Deliver regular reporting to internal sales and leadership teams to advance revenue goals • Provide tactical and strategic advice to optimize our use of marketing automation and digital platforms • Learn and understand website integrations, navigation, and function to facilitate troubleshooting for clients and partners Required knowledge, skills, and abilities: • Solid computer skills, including MS Office and ability to use Excel & PowerPoint • Ability to use/learn web-based marketing tools. • Strong data mining, analysis, and reporting skills • Process & workflow management • Well- organized and detail oriented • Exceptional communication and writing skills This role does not require coding or graphic design skills but candidates who have or are interested in developing HTML, CSS, and graphic design skills may have greater opportunity for advancement.