Lead Graphic Designer

Our client is seeking a creative and experienced Lead Graphic Designer to spearhead their visual branding efforts. This role combines strategic design leadership with hands-on execution in a hybrid work environment, offering the flexibility of remote work with opportunities for in-office collaboration. You will be responsible for conceptualizing and creating compelling visual assets across various media, including digital, print, and social platforms. The ideal candidate possesses a strong portfolio showcasing a diverse range of design projects and a deep understanding of branding principles, typography, color theory, and layout. You will lead design projects from concept to completion, ensuring all creative output aligns with brand guidelines and strategic objectives. Key responsibilities include developing brand identity elements, designing marketing collateral, creating engaging web graphics, and overseeing the production of visual content. You will collaborate closely with marketing, content, and product teams to translate ideas into visually stunning and effective designs. This role also involves mentoring junior designers, providing constructive feedback, and fostering a collaborative and innovative design culture. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with motion graphics or video editing tools are highly desirable. Strong communication and presentation skills are essential for articulating design concepts and leading team discussions. The ability to manage multiple projects simultaneously, meet deadlines, and adapt to evolving project requirements is crucial. You will play a key role in shaping the visual narrative of the company and ensuring a cohesive and impactful brand presence across all touchpoints.

Responsibilities: Lead the design and development of visual concepts and assets for marketing campaigns, digital platforms, and print materials. Develop and maintain brand identity guidelines, ensuring consistency across all communications. Create high-quality graphics for websites, social media, email marketing, and advertising. Design print collateral, including brochures, flyers, posters, and presentations. Collaborate with cross-functional teams (marketing, content, product) to understand project needs and translate them into compelling visual designs. Provide creative direction and mentorship to junior graphic designers. Manage multiple design projects simultaneously, from initial concept to final delivery. Stay current with industry trends, design tools, and emerging technologies. Ensure all designs are optimized for various platforms and adhere to technical specifications. Present design concepts and rationale to stakeholders and obtain approvals. Oversee the production process for design elements, liaising with vendors or production teams as needed. Qualifications: Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent professional experience. 5+ years of professional graphic design experience, with a strong portfolio demonstrating a wide range of creative work. Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Proven experience in branding, digital design, and print design. Strong understanding of typography, color theory, composition, and layout. Excellent communication, presentation, and interpersonal skills. Experience leading design projects and mentoring junior team members. Ability to manage multiple projects, prioritize tasks, and meet deadlines in a hybrid environment. Familiarity with motion graphics software (e.g., After Effects) or video editing is a plus. Keen eye for detail and commitment to producing high-quality work. This role requires periodic in-office work in Durham, North Carolina, US , alongside remote work.