Lead Graphic Designer, Digital Marketing

Concept and develop big-idea brand campaigns three times throughout the yearLead the team through the execution of each campaign idea across all channelsSet the art direction standard for campaigns and digital assets, reviewing peer work at key stages with clear, actionable feedbackApply and uphold brand guidelines across all digital touchpointsEnsure visual consistency across campaigns, channels, and asset typesContribute to the evolution of digital design standards and templatesCross-Functional Collaboration Act as the go-to resource for designers on digital best practices, platform specs, and art direction questionsShare knowledge proactively through desk reviews, design critiques, and documentation of digital standardsHelp peer designers strengthen their craft in areas specific to digital marketing - motion graphics, responsive design, and conversion-focused layoutModel a high standard of digital design quality and channel expertise for the broader teamProcess & File Management Required Skills & Qualifications: 7+ years of graphic design experience with a strong focus on digital marketing designExpert proficiency in Adobe Creative Suite and FigmaDeep experience designing across email, web banners, homepage banners, landing pages, and video/motion graphicsProven ability to concept and lead the execution of big-idea brand campaigns across channelsStrong working knowledge of digital platform specifications, file formats, and asset optimizationProven ability to set art direction and give constructive design feedback that improves peers'' workFamiliarity with HTML/CSS email designFamiliarity with web design principles, UX considerations, and conversion-focused designStrong communication skills - able to influence without authority and build alignment across Marketing and Design teamsHigh initiative and accountability: identifies what needs to be done and does it without being askedExperience in e-commerce or retail environments preferredEducation This role does not require a degree.