Lead Graphic Designer, Digital Marketing - Lititz , Pennsylvania

This person leads through example, expertise, and initiative — not title.This person thrives in a fast-paced, high-volume environment and brings both strong design craft and an understanding of how digital assets perform across platforms.### Remote Work Qualifications* Access to a reliable and secure high-speed internet connection. * The desire and ability to work and communicate with other team members via chat, webcam, etc. * Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY).We only accept W-2 candidates, H-1B sponsorship is not available.## Responsibilities**Brand Campaign & Art Direction*** Concept and develop big-idea brand campaigns three times throughout the year* Lead the team through the execution of each campaign idea across all channels* Set the art direction standard for campaigns and digital assets, reviewing peer work at key stages with clear, actionable feedback* Apply and uphold brand guidelines across all digital touchpoints* Ensure visual consistency across campaigns, channels, and asset types* Contribute to the evolution of digital design standards and templates**Cross-Functional Collaboration*** Partner with Email Marketing, Paid Media, and Content teams to deliver assets on deadline* Collaborate with copywriters to ensure cohesive visual and messaging alignment* Translate campaign briefs and marketing objectives into clear art direction for the design team* Present concepts and gather feedback from stakeholders efficiently* Represent the Design team in cross-functional campaign planning meetings and advocate for quality and realistic production timelines**Digital Asset Production*** Design and produce high-volume digital assets including brand campaigns, email campaigns, web banner ads, homepage banners, landing pages, and video graphics* Build and maintain scalable email templates that perform across devices and email clients* Create static and animated web banner ads sized for various placements and platforms* Design homepage and promotional banners that balance brand aesthetics with conversion goals* Produce landing page layouts optimized for user experience and campaign performance* Develop motion graphics and video graphic assets for digital advertising and social channels**Informal Mentorship & Peer Development*** Act as the go-to resource for designers on digital best practices, platform specs, and art direction questions* Share knowledge proactively through desk reviews, design critiques, and documentation of digital standards* Help peer designers strengthen their craft in areas specific to digital marketing — motion graphics, responsive design, and conversion-focused layout* Model a high standard of digital design quality and channel expertise for the broader team**Process & File Management*** Manage organized, production-ready files and asset libraries* Follow and enforce naming conventions, versioning, and handoff processes across the team* Identify opportunities to templatize recurring asset types to improve team efficiency* Keep the team current on evolving platform requirements, digital design trends, and emerging tools### Physical Requirements* Work is performed while sitting/standing and interfacing with a personal computer. * Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.## Qualifications### Experience**Required Skills & Qualifications:*** 7+ years of graphic design experience with a strong focus on digital marketing design* Expert proficiency in Adobe Creative Suite and Figma* Deep experience designing across email, web banners, homepage banners, landing pages, and video/motion graphics* Proven ability to concept and lead the execution of big-idea brand campaigns across channels* Strong working knowledge of digital platform specifications, file formats, and asset optimization* Proven ability to set art direction and give constructive design feedback that improves peers' work* Familiarity with HTML/CSS email design* Familiarity with web design principles, UX considerations, and conversion-focused design* Strong communication skills — able to influence without authority and build alignment across Marketing and Design teams* High initiative and accountability: identifies what needs to be done and does it without being asked* Experience in e-commerce or retail environments preferred### EducationThis role does not require a degree. If you are energized by setting the creative bar, leading big campaigns, and owning work that reaches millions of customers — this is the role for you.