Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. This role requires a strategic, creative thinker with proven experience mentoring design teams and delivering high-impact visual campaigns in the social media and influencer marketing space. Research/Best Practices • Use data and analytics to evaluate creative performance and inform design decisions; design A/B tests for visual elements to optimize conversion rates and engagement • Analyze campaign performance metrics to identify successful design approaches and areas for improvement • Iterate on creative based on performance data, user feedback, and market response • Document and share learnings to continuously improve creative effectiveness What you bring: • 8+ years of experience in art direction, graphic design, or visual design with at least 3 years in people management roles • Proven track record of successfully leading and developing design teams, with experience • managing performance, providing constructive feedback, and fostering professional growth • Portfolio demonstrating art direction and visual storytelling skills, with examples of both conceptual thinking and final execution across diverse mediums • Hands-on experience across the creative process, marketing campaigns, graphic design, and brand development • A thoughtful, resilient mindset, embracing iteration and feedback as part of the creative process • The ability to work independently when needed, optimally managing timelines, deliverables, and input from partners and stakeholders • Strong understanding of design principles, typography, color theory, and visual hierarchy • Proficiency in Adobe Creative Suite, Figma, and other industry-standard design tools • Demonstrated ability to integrate AI tools into the creative process to enhance ideation, design efficiency, or content generation • Experience designing for enterprise B2B/B2C audiences, preferably in SaaS or marketing technology • Excellent presentation and communication skills with ability to articulate creative rationale • Understanding of web design principles, responsive design, and basic HTML/CSS knowledge a bonus • Deep appreciation for social media trends, creator culture, and digital marketing best practices • Bachelor's degree in Graphic Design, Visual Communications, or related field preferred We post our positions in the location(s) where we are open to having the successful candidate be located.
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