Manger of Graphic Design

Overview:

The Durham Bulls are seeking a talented, visionary, and brand-obsessed Manager of Graphic Design to own the visual identity of one of Minor League Baseball's most iconic franchises. This role is responsible for developing and maintaining the organization's brand identity, setting the annual visual direction, and ensuring every designed asset that leaves the building reflects the quality, energy, and character of the Bulls brand.

This individual will serve as the organization's lead designer and brand steward, personally producing the highest-visibility creative work. The ideal candidate combines a strong design portfolio, proven brand identity experience, and the leadership instincts to elevate an entire organization's visual output within the fast-moving, deadline-driven environment of a 75-home-game season.

This role sits at the creative center of the Bulls' marketing operation, collaborating closely with the Manager of Creative Video, Manager of Game Presentation & Production, sponsorship, community relations, and ticket sales to ensure the Bulls brand is expressed boldly and consistently across every touchpoint.

Ideal Candidate:

You're a brand builder, a design leader, and a hands-on creative who thrives when you own the whole canvas. You think in systems but you never lose sight of the craft, and you still light up when you sit down to design something great from scratch. You see the Durham Bulls not just as a baseball team but as a brand with real personality, real history, and real potential, and you want to be the person who shapes what it looks like. You lead with a clear creative point of view, give your team honest and constructive direction, and hold every asset to the same high standard.

Key Areas of Responsibility:

Brand Identity & Visual Direction

Own and evolve the Durham Bulls visual brand identity, including logo usage, color systems, typography, photography style, and overall aesthetic direction.
Develop the organization's annual creative theme and visual identity for each season from the overarching brand campaign down to individual promotional nights and theme events.
Create, maintain, and enforce a comprehensive brand style guide used across all departments, vendors, and external partners.
Serve as the brand gatekeeper for all visual output reviewing and approving assets from internal staff, freelancers, and outside vendors before publication.
Partner with the Director of Marketing & Fan Experience and senior leadership to align creative direction with organizational revenue and brand goals.
Stay current on design trends, sports branding, and visual culture to ensure the Bulls brand remains modern, relevant, and distinctive.

Design Production & Creative Leadership

Produce high-priority, high-visibility design work including season campaign assets, major promotional night graphics, organizational presentations, partnership decks, and brand identity materials.
Lead creative concepting and design direction for large-scale projects such as jersey reveals, theme nights, giveaway items, and season ticket campaigns.
Develop and maintain a design production calendar, prioritizing work across departments and ensuring all deadlines are met throughout the season.
Establish and enforce file management, naming conventions, asset archiving, and design production standards for the department. Cross-Departmental Collaboration
Collaborate with the external and internal departments to ensure visual consistency between static design and video content across all platforms and in-venue displays.
Partner with the Manager of Game Presentation & Production on in-game graphic packages, videoboard design assets, and entertainment visuals.
Work with the sponsorship team to design partner fulfillment assets, co-branded materials, and custom sponsor graphics that meet contractual obligations.
Support community relations and marketing teams with design assets for outreach initiatives, events, and promotional campaigns.
Consult with ticket sales on collateral design for season ticket, group, and suite sales materials.

Print & Environmental Design

Oversee design and production of all print materials including game day programs, pocket schedules, signage, banners, promotional flyers, and giveaway item artwork.
Manage vendor relationships for print production, coordinating file preparation, proofing, and delivery timelines.
Ensure all in-stadium environmental graphics, wayfinding signage, and permanent installations reflect current brand standards. Digital & Social Design
Oversee design output for all digital channels including social media, email marketing, digital advertising, and the team website.
Develop templated design systems that allow the marketing team to produce on-brand digital content efficiently and independently.
Guide social media visual strategy in collaboration with the content team, ensuring the Bulls' digital presence is cohesive, bold, and competitive

Required Qualifications

3–5 years of graphic design experience in a sports, entertainment, or agency environment, with at least one year in a lead or supervisory design role.
Expert proficiency in Adobe Creative Suite: Illustrator, Photoshop, and InDesign required.
Demonstrated experience developing or managing a visual brand identity, including style guide creation or enforcement.
Strong portfolio showing range across brand identity, print, digital, and social media design.
Proven ability to manage a design production calendar across multiple concurrent projects and departmental stakeholders.
Passion for sports, visual storytelling, and delivering creative work that connects with fans.

Preferred Skills

Background in MiLB, MLB, or professional sports design.
Experience building a brand guide or visual identity system from scratch.
Familiarity with motion graphics or demonstrated experience collaborating with a video production team on visual consistency.
Environmental or experiential design experience, including stadium signage, banners, or large'format print.
Photography direction experience — ability to brief and art-direct a photographer for team or promotional shoots.
Working knowledge of digital advertising specs, email design, and web asset production.
Vendor management experience for print production, including file prep, proofing, and managing

Work Conditions:

Ability to work flexible hours as needed, including evenings, weekends, and holidays.
Ability to remain focused and perform work in noisy and crowded environments with multiple distractions.
This position requires working outdoors in unpredictable weather conditions, including extreme heat, cold, rain, snow, and wind, necessitating the ability to adapt to changing environmental factors and wear appropriate protective gear as needed.

Benefits:

Competitive salary based on experience.
Benefits package including:

Comprehensive health insurance plan options
Vision and Dental Insurance

Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

A pre-employment drug screening is required.
Capitol Broadcasting Company participates in E-Verify.
Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.