Marketing and Graphic Design Specialist

Industrial Profile Systems Akron, Ohio Job Description: The Marketing and Graphic Design Specialist will be responsible for developing and executing marketing initiatives, while also creating high-quality graphic designs for various platforms. This individual will work closely with the sales and marketing team to ensure that all design materials align with brand guidelines and contribute to the overall sales and marketing strategy. Job Responsibilities: • Develop and implement email campaigns: create, schedule, and audit email campaigns while tracking performance and optimizing strategies • Collaborate with subject matter experts to develop and maintain catalogs, brochures, presentations, advertising materials, infographics and other marketing support materials • Manage website and e-commerce updates (WordPress, Shopify) • Digital content creation, to include video, using Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere) • Support in the development of presentations and other internal/external communication materials • Manage and maintain brand consistency across all design projects • Implement and maintain an organized digital filing system for easy access to marketing assets • Create marketing timelines for development projects and communicate progress to the team • Create, manage, and schedule social media content to promote company news, product offering, and events • Utilize analytics tools to evaluate campaign performance and recommend improvements • Stay up to date with design trends and digital marketing innovations • Attend meetings and provide input on opportunities for marketing improvements and workflows • Handle special requests and projects as needed • Perform other miscellaneous job duties and related functions as directed Industrial Profile Systems is the premium provider of engineering and design services utilizing our structural aluminum and modular components to create mechanical hardware solutions across a wide range of industries.