Feb. 18, 2021

Marketing Assistant

Confidential Orange County, California

WHO WE ARE // In 2013, native Texan Briana Valdez opened HomeState, an ode to Texas cuisine in East Hollywood with the mission of evoking community and creating a home for everyone, no matter where they are from. HomeState is currently hiring for the position of: Marketing Assistant THE GIG // All HomeState marketing efforts are an extension of our core values and mission. No matter where you’re from. Organize marketing materials and merchandise and distribute to locations as needed Assist with special events such as Margarita Showdown, band taco launch events, etc. Social Media Work directly with the Director of Marketing to develop content and storytelling ideas Capture images/content for use on Social Media Platforms to support Company initiatives Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile and video Support marketing and advertising efforts through focused strategy Generate monthly return on investment (ROI) and analytics reports Attend and present at marketing meetings with leadership and management team Support daily management of all social media platforms by engaging guests in comments and DMs using HomeState’s established voice Manage content calendars Guest communication and company newsletters Work closely with Director of Marketing to plan and generate newsletter content Import new contacts from POS systems and maintain audience lists Identity ways to maximize sub growth and engagement Generate campaign reports SKILLS Social Media platforms including Instagram, FB, Twitter, LinkedIn Strong grasp of trending social media conversations with ability to respond quickly and on brand Photography and light image editing Written and verbal communication Adobe Illustrator, Photoshop and video editing ability is preferred Artistic ability is a plus Excellent problem solving and multitasking Customer service & guest relations Regular and dependable attendance Self motivated and confident Must be a strong collaborator QUALIFICATIONS Must be available to work a minimum of 30 hours per week, with weekend availability required and with an occasional sixth day.

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