Marketing Assistant / Graphic Designer

Marketing Assistant and Graphic Designer - Lancaster, PA

Gerben IP is looking for a creative and resourceful Marketing Assistant to join our growing team.

This is not a “just follow instructions” marketing role. We are looking for a self-starter to help us build a new marketing initiative from the ground up. You will be asked to contribute ideas, solve problems, and work independently.

Our firm has built a national reputation as the go-to trademark law firm through extension digitial and social marketing over the past 18 years. Our attorneys are regularly featured in national media, and we represent clients ranging from entrepreneurs and startups to private equity-backed businesses and public companies. We’ve consistently proven that a boutique law firm can compete at the highest level through creative strategy and execution.

What You’ll Do

Your initial focus will be on helping us execute and expand a new outreach and market research initiative that targets in-house counsel seeking trademark assistance. The role includes:

Conducting deep internet and market research to identify potential clients and opportunitiesBuilding and organizing targeted prospect databasesAssisting with outreach strategy and campaign developmentResearching industries, companies, founders, and events that they frequentIdentifying creative opportunities for engagement and visibilityAssisting with content ideas and messaging for digital outreach and social media

Over time, there is a significant opportunity to grow this role into a broader marketing position that includes:

Social media strategyContent developmentLinkedIn and Instagram marketing

This is one reason we also want to ensure you are good at graphic design.

Skills We Are Seeking

This role is ideal for someone who:

Is naturally curious and loves researchKnows how to dig into details and uncover useful insights onlineIs a strong problem solver who can figure things out independentlyWants ownership and responsibility instead of micromanagementUnderstands how modern digital marketing worksIs organized, reliable, and results-orientedEnjoys creative thinking and strategic outreachAbility to create engaging content for social media.

You’ll work directly with the firm's founder, so self-starter energy is essential (he doesn't have much time to micromanage).

Bonus Qualifications

We’d especially love to hear from candidates who:

Have experience creating content for LinkedIn or InstagramUnderstand social media engagement and audience growthHave experience with marketing research tools or CRM systemsHave strong writing and communication skills

Salary & Benefits

We offer competitive salaries and benefits depending on experience. Many of our team members come to work here and stay for a while :). Our goal is to always identify and retain talent, and we do that through competitive compensation structures and a mostly remote working environment.