Marketing Coordinator

• Coordinate all company marketing efforts- lead in building brand and consumer awareness about our company and the excellence of our products; drive qualified traffic to our website and/or dealers • Develop and deploy successful marketing campaigns - owning their implementation from ideation to execution to evaluation • Analyze consumer behavior and trends, adjust email and advertising campaigns accordingly • Create and manage all digital marketing efforts- Actively maintain and leverage a variety of organic and paid user acquisition channels to communicate relevant campaigns and topics- including upcoming events, promotions, products development news & launches, etc. • Utilize proven as well as innovative strategies in content creation and curation, pay per click campaigns, event management, publicity, social media postings, lead generation, copywriting, performance analysis, and emerging communication platforms • Produce and/or coordinate valuable and engaging copy and video content for our website and social media, including Facebook, Instagram, You-Tube and a company blog designed to attract and educate potential buyers toward choosing a HearthStone product. • Holds demonstrable and broad Marketing experience coupled with the potential and attitude to learn • Disposed to think/act creatively and innovatively with a strong sense of aesthetics • Notably fluid in various forms of communication, including: articulating important information, writing of promotional copy, report preparation, and corresponding with stakeholders • Inclined and able to build a broad knowledge of company product lines, as well as an understanding of the needs and concerns of HearthStone’s customers and product partners • Experienced in leading strategic marketing campaigns – from conducting target research and identifying audiences, to creatively devising and managing campaigns across multiple channels that engage, educate and motivate potential buyers to connect with our brand • Strongly analytical in skills related to forecasting, identifying relevant trends, and navigating challenges • Up-to-date with the latest trends and best practices in online marketing and measurement; familiarity with emerging and proven tools, technologies and methodologies in graphic design, web design, production, dissemination, etc. Occasional weekend and travel work is necessary- may be unaccompanied. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.