Marketing Coordinator

BRIEF The person in this position is responsible for creating, organizing, and disseminating marketing materials, including social media content, for classic games distributor WorldWise Imports, as well as its consumer-facing brand for original tabletop games, Play All Day Games. This is a part-time position currently allocated 20 hours per week. The position includes paid holidays, paid vacation, and paid sick time. JOB RESPONSIBILITIES Manage Website Content * Own the product listings and other informative content on the Shopify-based WorldWise Imports and Play All Day Games websites * Update product pages as warranted (e.g., when product specs change, when improvements are needed, when new assets are created or received, etc.) Create Sales and Marketing Assets * Photograph, retouch, and organize product images according to existing specifications (this is a well documented and relatively simple system, extensive photography experience should not be needed) * Draft copy for distributor- and retailer-facing sell sheets * Review Amazon listing and generate copy and imagery to improve them; directly deploy updates or work with partners on deployment Manage Newsletter Mailings * Create and send newsletter mailings to retail accounts and other customer groups, weekly or more frequently as appropriate * Determine what to promote in cooperation with sales team, according to stock status and strategic objectives * Draft content, choose and format images, manage editing process * Track metrics, draw conclusions, share insights to the team Manage Social Media Presence * Develop WorldWise Imports and Play All Day Games social media accounts, posting regularly and relevantly and steadily increase follower counts * Facebook brand pages and retailer groups * TikTok brand accounts * Instragram brand accounts * Twitter brand accounts * Company LinkedIn account Archive and Maintain Sales and Marketing Assets * Maintain meticulous, understandable archives of both internal and public-facing marketing assets Convention Presence * Manage contract demo team relationship * Attend channel and consumer shows and conventions as available Prioritize and Organize Marketing Work * Balance competing priorities and proactively communicate what’s possible — there will be more marketing work that could be done than time available to do it in IDEAL SKILLSET * Grasps why different groups of people buy and belong, and understands how to effectively market based on context and identity * Up-to-date understanding of the social media landscape — how platforms differ, how audiences differ, what content works where * Some experience with graphic design and photo manipulation * Some experience with light video editing and phone-based videography * Excellent copywriter with the ability to expertly adapt voice to context * Ability to proactively manage time and tasks * Experience with and affinity for a small business environment * Basic familiarity with classic and original tabletop games is a plus * Knowledge of the Shopify and Amazon Vendor Central platforms are a plus ABOUT WORLDWISE IMPORTS AND PLAY ALL DAY GAMES WorldWise Imports is the leading North American distributor of classic games including chess, checkers, backgammon, go, cribbage, and others to independent retail stores and chains.