The Marketing Coordinator & Designer is the execution engine of Salem Gym's marketing program. This combined role handles both the day-to-day scheduling and publishing of marketing content and the creation of all graphic design assets. Working from strategy and briefs provided by the Marketing Manager, this person keeps the content calendar moving, designs every visual asset Salem Gym publishes, and ensures the brand looks consistent and professional across every channel. This is a dual-skill role that requires both strong organizational execution and hands-on design ability. It is best suited for a detail-oriented creative professional who is equally comfortable managing a content calendar in Meta Business Suite and designing a magazine ad in Canva.
As part of the application process we are asking candidates to submit a short video of themselves. Please use the following link to review video submission instructions and to submit your video. Applications without a video submission will not be considered.
https://forms.gle/DDDBBBi7S3UhDSVD6
Key Responsibilities — Coordination & Execution
Manage and maintain the social media content calendar; schedule and publish posts across Facebook, Instagram, and LinkedIn
Schedule and deploy all Constant Contact email campaigns as directed by the Marketing Manager
Monitor weekly enrollment statistics across all programs; flag underperforming classes and report findings to the Marketing Manager
Track paid Meta ad performance metrics daily; compile data for weekly and monthly reports
Coordinate printing, ordering, and delivery of all printed marketing materials
Maintain organized filing systems for all marketing assets, creative files, and campaign records
Respond to and route incoming partnership and advertising inquiries
Support event marketing execution for showcases, meets, camps, and birthday parties
Assist with onsite signage updates and facility marketing as needed
Assist with the administration and updating of the website
Key Responsibilities — Graphic Design
Design all social media graphics for Facebook and Instagram aligned with Salem Gym's brand standards
Create all paid Meta ad creative for seasonal campaigns including static images and simple animated formats
Design monthly magazine ad layouts and prepare productionready files for submission
Produce all printed marketing materials: brochures, flyers, handouts, and promotional pieces
Design and produce all onsite signage for the facility
Create email header graphics and visual templates for Constant Contact newsletters
Maintain consistent visual brand identity across every marketing touchpoint
Deliver files in appropriate formats for both print production and digital/social use
Design content for the website
What We're Looking For
2+ years of combined marketing coordination and graphic design experience
Proficiency in graphic design tools — preferably Canva
Experience designing for both print production and digital/social formats
Comfortable working with social scheduling tools: Meta Business Suite, Hootsuite, or similar
Experience with Constant Contact or a comparable email marketing platform
Strong attention to detail with the ability to juggle multiple recurring deadlines simultaneously
Understanding of brand consistency and ability to work within established brand guidelines
Enthusiastic about Salem Gymnastics & Swim and our mission
About Salem Gymnastics & Swim Building Healthy, Confident Kids Through Movement Since 1980
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