Marketing Graphic Designer

Primitives By Kathy is a leading wholesaler of home décor and gift products, known for creative design, trend-forward product innovation, and strong retailer relationships. The ideal candidate is detail-oriented, innovative, and has a strong understanding of design principles, marketing strategies, and the ability to work in a collaborative team environment. Key Responsibilities: • Brand & Visual Identity • Maintain brand guidelines across all marketing materials • Ensure visual consistency across campaigns, platforms, and customer touchpoints • Translate marketing strategies into cohesive visual storytelling • Collaborate on the development of logos, color schemes, typography, and other brand assets • Print Design • Design catalogs, flyers, signage, packaging elements, showroom assets, and promotional materials • Ensure designs are print-ready, meet specifications, and are delivered on time for production • Social Media & Digital Marketing Support • Design graphics for social media campaigns, ads, and organic content • Create appealing visual content optimized for social platforms that supports audience growth and brand engagement • Assist in creating assets for email campaigns, websites, blogs, and digital advertisements • Video & Motion • Create motion graphics, animated text, and visual effects for digital campaigns • Optimize video content for different social media and e-commerce platforms • Team Collaboration & Communication • Collaborate with marketing, content, and product teams • Participate in brainstorming and creative development for marketing initiatives • Manage multiple projects while meeting deadlines and maintaining high design standards Qualifications: • Associate or Bachelor’s degree in Graphic Design, Visual Communications, Marketing Design, or related field • 3+ years of experience in marketing or brand design • Strong portfolio demonstrating digital, social media, video, and print design • Demonstrated graphic design experience and a strong portfolio may be considered in place of some educational requirements • Experience in the Gift & Home industry is a plus Technical Skills: • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Express, Premiere Pro) • Video editing and motion graphics experience • Understanding of social media formats, digital advertising, and content optimization • Experience designing for both print production and digital platforms • Experience with project management and collaboration tools is preferred • Familiarity with brand guidelines and marketing campaign design