Marketing Graphic Designer

Primitives By Kathy is a leading wholesaler of home décor and gift products, known for creative design, trend-forward product innovation, and strong retailer relationships.

The Marketing Graphic Designer is an integral part of the Marketing department, responsible for developing compelling visual materials that support brand awareness, product launches, sales initiatives, digital campaigns, and customer engagement.

We are seeking a talented and creative Marketing Graphic Designer to join our team. In this role, you will focus on branding, print design, and creating promotional graphics. Additionally, you will assist with social media and digital content creation to help elevate our brand's visual identity across various platforms. The ideal candidate is detail-oriented, innovative, and has a strong understanding of design principles, marketing strategies, and the ability to work in a collaborative team environment.

Key Responsibilities:

Brand & Visual IdentityMaintain brand guidelines across all marketing materialsEnsure visual consistency across campaigns, platforms, and customer touchpointsTranslate marketing strategies into cohesive visual storytellingCollaborate on the development of logos, color schemes, typography, and other brand assetsPrint DesignDesign catalogs, flyers, signage, packaging elements, showroom assets, and promotional materialsEnsure designs are print-ready, meet specifications, and are delivered on time for productionSocial Media & Digital Marketing SupportDesign graphics for social media campaigns, ads, and organic contentCreate appealing visual content optimized for social platforms that supports audience growth and brand engagementAssist in creating assets for email campaigns, websites, blogs, and digital advertisementsVideo & MotionCreate motion graphics, animated text, and visual effects for digital campaignsOptimize video content for different social media and e-commerce platformsTeam Collaboration & CommunicationCollaborate with marketing, content, and product teamsParticipate in brainstorming and creative development for marketing initiativesManage multiple projects while meeting deadlines and maintaining high design standards

Qualifications:

Associate or Bachelor’s degree in Graphic Design, Visual Communications, Marketing Design, or related field3+ years of experience in marketing or brand designStrong portfolio demonstrating digital, social media, video, and print designDemonstrated graphic design experience and a strong portfolio may be considered in place of some educational requirementsExperience in the Gift & Home industry is a plus

Technical Skills:

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Express, Premiere Pro)Video editing and motion graphics experienceUnderstanding of social media formats, digital advertising, and content optimizationExperience designing for both print production and digital platformsExperience with project management and collaboration tools is preferredFamiliarity with brand guidelines and marketing campaign design

Preferred Skills:

Some photography or photo editing experienceExperience with short-form social video (Reels, TikTok, YouTube Shorts)Knowledge of basic UX/UI or web design principlesExperience in ecommerce or consumer product marketing

Key Traits:

Strong visual storytelling abilityDetail-oriented with strong typography and layout skillsAbility to manage multiple projects and deadlinesCollaborative mindset with marketing teamsAbility to receive feedback and incorporate revisions in a timely and professional manner

Why Work for Primitives by Kathy

Primitives by Kathy is a leader in the gift and home décor industry, known for creative products and a collaborative culture. Here, you’ll have the opportunity to influence strategy, build meaningful customer relationships, and lead a talented sales team in a company that values innovation, teamwork, and growth.