Statewide Law Firm seeking a Marketing Representative to assist in the development and implementation of the firm’s overall marketing/business development strategy, including day-to-day coordination and execution of the firm’s marketing and communications efforts including: Assist in developing and managing social media content for all social media platforms, create social media advertising campaigns and develop and maintain a social media calendar Assist in maintaining content on the firm’s website Work with digital marketing agency to ensure strong website SEO and effective execution of PPC campaigns; Performance Reports Provide event support for firm-hosted and other events including creating electronic and print invitations, building and managing invitation lists, and other event logistics as needed Manage the firm’s profiles in online directories and referral sites. Design/update PowerPoint presentations for attorney speaking engagements and promote speaking engagements as appropriate Assist in developing marketing collateral, including formatting and proofreading content Manage all firm memberships and work to take advantage of membership opportunities to enhance the firm’s profile Draft various award and publication submissions Manage client satisfaction program Perform basic research and data collection on clients and contacts, industries/sectors and competitors Assist with PR initiatives and work with the contracted PR agency as needed Handle day-to-day marketing needs such as maintaining contact lists, mailing list creation and updates Potential for graphic design creation and coordination for digital or print marketing material Provide support on other projects/initiatives as directed by the COO Skills Digital marketing experience, including experience with social media campaigns, SEO and PPC advertising Strong attention to detail and accuracy Excellent written and verbal communication skills Customer service-oriented with the ability to work well under pressure Ability to prioritize, coordinate and simultaneously maintain multiple projects with a high level of quality and productivity Ability to work with minimal supervision, take initiative and make independent decisions Strong work ethic and a positive attitude Tech saavy and advanced proficiency of MS Office applications required Experience with WordPress, Canva, HubSpot and FileVine a plus Qualifications 5+ years of marketing experience with prior experience in professional services or law firm marketing College degree, or equivalent, required. Concentration in marketing, business, and/or communications strongly preferred Candidate must possess and demonstrate the ability to establish and maintain good working relationships with attorneys, staff and third parties and remain flexible with regard to deadline changes due to the dynamics of litigation. We offer competitive compensation and full benefits, including medical, dental, vision and vacation time. Please respond with a resume for consideration.
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