Marketing Specialist

Early Bird Night Owl, a growing boutique hotel management company, seeks a Marketing Specialist to assist with social media, community events, and other marketing tasks for The Durham Hotel in downtown Durham NC and The Mayton in downtown Cary NC. The Marketing Specialist will create visual and written content such as photos and videos; increase engagement and followers on our social channels; ideate, plan, and execute events that appeal to our communities while supporting business goals; and assist the VP of Marketing with other marketing tasks (such as email marketing, paid media, website management, SEO, reporting, etc.). ensuring that brand voice and aesthetic is constant, and information is accurate and compelling • Assist property teams with visual collateral such as signage and informational postings in guest rooms and throughout the hotel • Assist in the creation and scheduling of all email marketing and automated communication with guests • Suggest new promotions to drive revenue and partnerships to engage the local community and engender positive sentiment while considering the bottom line • Work effectively and in alignment with on-property Sales, Food & Beverage, and Operations leaders • Compile measurement and analysis of social media and event performance on a monthly basis. Use this data to inform and improve future marketing efforts. Job Requirements: • Some social media, marketing, and/or event planning experience is preferred • Strong communicator with excellent writing skills who can effectively convey and juggle manage different brand voices • Strong sense of visual style and design.