Marketing Specialist

## **Apply Now** Town of Lake Park Marketing Specialist Under the direct supervision of the Grant Writer/Chief Public Information Officer, the Marketing Specialist is responsible for helping to broaden the reach of the Town’s messaging and enhancing the Town’s profile by supporting the Town’s marketing efforts through the establishment of a monthly social media content calendar; through the creation of related graphics, social media content (individual posts and advertising campaigns), and other sources; by providing monthly newsletter layout/design utilizing content created in conjunction with the Grant Writer/Chief Public Information Officer; by designing flyers and other visually focused marketing materials to promote Town events, creating content for the Town’s YouTube channel; and, by disseminating press releases. Evaluates the performance of the Town’s marketing endeavors and adjusts accordingly, and works in conjunction with the Grant Writer/Chief Public Information Officer to ensure the Town’s website content is current, accurate, user-friendly and ADA-compliant. Must also have skill in the use of social media channels including, but not limited to, Facebook, Instagram, Twitter and YouTube; proficiency in graphic design programs, including Adobe Creative Suite; a high degree of creativity; excellent written and verbal communication skills; the ability to effectively use email marketing software to design and disseminate newsletters; strong organizational and project management skills; experience with data analytics; knowledge and understanding of Search Engine Optimization (SEO) best practices; and, the ability to take initiative and meet deadlines. Salary range $37,868.90 to $58,696.79. A copy of the Town of Lake Park EEOP Utilization Report may be obtained upon request.