Multimedia Designer - video and digital media campaigns

Robert Half Marketing + Creative (formerly known as TCG) is partnering with a digital media publisher in their search for a Multimedia Designer to join their paid media team. The Multimedia Designer will create visually compelling graphics and videos for paid advertising campaigns across various digital platforms. In close collaboration with the marketing and advertising teams, the designer will... create engaging multimedia content that drives user engagement and conversion. The ideal candidate will have a strong design portfolio, excellent video editing skills, and a deep understanding of digital advertising platforms and trends. This role is based in the Boulder, Colorado area and requires 5 days/week onsite on a beautiful and collaborative campus.The day-to-day:Design and produce visually appealing graphics and videos for paid advertising campaigns across digital platforms such as Google Ads, Facebook Ads, Instagram Ads, and display networks.Collaborate with the marketing and advertising teams to develop creative concepts and strategies for multimedia content that align with campaign objectives and target audience.Create and optimize landing pages (LPs) to ensure they are visually appealing, user-friendly, and optimized for conversion.Stay up-to-date with the latest design trends, digital advertising platforms, and industry best practices to inform creative strategies and executions.Analyze campaign performance data and metrics to measure the effectiveness of ads and identify opportunities for optimization.Work closely with copywriters, media buyers, and other team members to ensure cohesive storytelling and messaging across all paid media channels