Maintains current knowledge of branding requirements of the university and incorporates them in projects accordingly 2. ADDITIONAL QUALIFICATIONS: (Preferred qualifications) Experience with Canva I Google Analytics Executes photography when necessary to build and maintain digital asset library of assigned events and faculty and staff activities for the college or department's use in marketing and communication initiatives 5. Preferred Educational Qualifications An undergraduate or advanced degree from an accredited institution of higher education in a related field Able to visually communicate intended messages to a range of audiences through a variety of media including print and digital ad campaigns such as e-books, e-newsletters, printed materials including but not limited to posters, one-page fliers, and magazines Able to compromise as well as advocate for own ideas Able to follow up on tasks and to shepherd projects through to completion on schedule Able to balance original creative design concepts with KSU brand standards and guidelines Able to create engaging headlines, taglines, and titles to support graphic campaigns that are creative without being cliche Able to effectively prioritize responsibilities Able to adjust communication styles to best meet the needs of internal and external clients (e.g., faculty, staff, students, donors, etc.)
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