Outreach and Marketing Manager - The RE Store

The RE Store is a program of RE Sources, a non-profit environmental education and advocacy organization based in beautiful Bellingham, Washington. Indigenous, Black and other communities of color, as well as low income families and children, are disproportionately harmed by environmental degradation and climate change. Specifically, this position will focus on raising the profile and visibility of The RE Store’s work in the region, building awareness of reuse and architectural salvage, identifying opportunities to support our Community Jobs Training Program, showcasing the work and products of our Revision Division home furnishings brand, supporting the growth of our Salvage Services client list and engaging the community in creative and functional reuse opportunities. The RE Store Marketing and Outreach Manager is a member of the organizational management team; the ability to work well as a team leader, to interact regularly with program staff, our customers and community, and work closely with a diverse set of personalities is essential. The top priorities for this position are to: \\- Engage with partners that can support RE Store operations via in-kind trade and financial support \\- Engage with our community through an ever changing world of digital media, and use video to reach new audiences \\- Play a key role in the leadership of internal policies and procedures around customer engagement Responsibilities \\- Drive the branding and voice of The RE Store and associated programs \\- Maintain and nurture partnerships and community relationships that support our mission and organizational goals \\- Attend and engage in outreach and community events to broaden and engage our audience \\- Reimagine our use of social media and digital media to fully convey our organizational brand and priorities \\- Develop and launch high quality and engaging videos for use on social media, our website and other digital platforms \\- Lead the development of an integrated communications plan for projects and campaigns, including message research and development, campaign planning, innovative visual and storytelling strategies \\- Create and distribute all RE Store and related program web content, social media content, newsletter content, advertising, in-store signage and cross- marketing partnerships \\- Engage in local, regional, and national press opportunities to highlight the RE Store, including acting as occasional spokesperson for issues related to our work \\- Coach and support staff as spokespersons who can effectively represent our organization’s mission Supervise interns and identify opportunities for interns to grow in relationship to RE Store marketing and communications \\- Track and review digital analytics in order to determine communication effectiveness and drive future strategies \\- Implement and manage effective marketing tools and campaigns to grow our customer base \\- Work with Store managers to manage the customer experience of our online Shopify store \\- Plan and execute fundraising and community appreciation events, including sponsorship solicitation, promotional material design, and the coordination of event logistics and operations \\- Manage yearly online & in-store fundraising campaigns, including the creation of graphic materials, website and social media content, and donor management; \\- Write and distribute monthly e-newsletter using MailChimp \\- Create handbills, posters, pamphlets, banners, and other graphics materials in line with organizational brand standards \\- Utilize Salesforce to track supporter activity, and apply trends to developing strategies \\- Work closely with RE Store Managers, The RE Store Director, the RE Sources Communications Director and RE Sources communications team to increase revenue from both in-store and online sales Support in-store merchandising efforts with photography, signage and messaging Qualifications: \\- High level of detail and organization and proven success in a marketing role, or equivalent lived experience \\- Excellent written and visual communication skills that will garner donor support, attract earned media and convey compelling messaging \\- Talent for working within brand guidelines to design captivating print and digital designs, using graphic design standards, typography, layout, graphic file creation and pre-press \\- Experience using video to tell stories with a variety of themes across multiple platforms \\- Savvy around social media and and digital engagement \\- Experience planning and implementing of community events \\- Excitement for creating and inspiring a culture of reuse through merchandising and in-store visual environment \\- Industry-current knowledge of web content management in Wordpress or equivalent CMS., experience contracting with web developers for larger web projects \\- Commitment to the advancement of the health and wellbeing of our community and the advancement of justice, equity, diversity and inclusion Our goal is to be a diverse workforce that is representative of our region’s communities.