Performance Creative Designer

We’re looking for an outstanding Performance Creative Designer who’ll be within our Performance Creative department and who understands what ad creatives move the needle in brands' Paid Social performance. You’ll plan and execute direct response motion design, video edits and static design for Paid Social channels, working closely with our Paid Media team in Miami and our Performance Creative Director. As a Paid Social Creative Designer at The Social Shepherd, you’ll focus on planning and developing high-performing, direct-response creative for our Paid Social channels. Sitting within our Performance Creative team, you aren’t just coming up with ideas—you are driving creative strategies that encompass statics, motion design, and UGC. ), ensuring every static and motion video serves a clear performance purpose, hits the client acquisition goal, whilst remaining on brand.Be hands-on and executional, jumping into video editing software and graphic design tools to spin up rapid prototypes, test new hooks, or polish assets when agility is key.Utilize tools such as Adobe Suite to create ad creatives to high standards.Collaborate seamlessly with our internal suite of strategists, paid media managers, and UGC specialists, providing clear creative briefs and direction to ensure the vision is flawlessly executed.Collaborate on performance reporting with media buyers, moving beyond vanity metrics to deliver meaningful creative analysis and actionable insights that demonstrate what actually drives conversions.Support the Performance Creative Director on ownership of client performance KPIs, continuously refining creative strategies to meet and exceed scale and efficiency targets.