Product Marketing Manager

The Product Marketing Manager will oversee outbound product marketing activities for Vyond, including crafting product messaging and positioning. You'll support the development of engaging marketing programs that drive demand based on market data, competitive analysis and industry trends. You will be the expert in buyers, how they buy, and their buying criteria and will transfer that knowledge to the outbound sales channel. Key Responsibilities: Sales enablement – communicate the Vyond value proposition by buyer persona to the sales team and strategize with marketing, sales and product teams to create marketing messaging, sales presentations, and supporting videos Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan Market intelligence – be the expert on Vyond’s buyer personas, how they buy and their buying criteria; be the expert on the competition and how to win business from them Product feedback – provide critical feedback to the product development process based on market intelligence, adherence to brand standards, and usability Other Key Attributes and Responsibilities: Supports creation of business strategies for product line growth Demonstrates understanding of specific areas within our target markets, to include budgets, customer priorities, and market dynamics Thrives in a distributed team environment Possesses strong interpersonal, communication, collaboration and leadership skills and has experience and feels comfortable presenting to large audiences as well as industry analysts Builds relationships with customers and internal stakeholders Collaborates with the marketing team and vendors on brand development, website design/content, outbound & inbound marketing campaigns Develops materials to support partner marketing initiatives Makes and implements recommendations for optimization for product led growth Experience: 3-5 years of experience in a product marketing role, preferably for a SaaS company Experience with developing and supporting marketing programs, including email marketing, online and offline advertising, events, and outbound marketing Strong analytical and quantitative skills Experience conducting market research and competitive analysis Strong writing and copy editing skills Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships Significant experience with presentation authoring tools like Keynote and PowerPoint, experience with video creation platforms or graphic design software a plus Experience with marketing and/or sales automation tools (Pardot and Salesforce a plus) Bachelor’s degree from a leading university is preferred. Technical degree is a plus To Apply: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=9071441e-39f2-47f0-97f7-605525b74d0e&ccId;=19000101_000001&jobId;=451329⟨=en_US&source;=EN