Public Relations and Marketing Coordinator

The Public Relations and Marketing Coordinator, working closely with the library director, is responsible for the development of all marketing and promotion activities and implementing creative strategies which increase the community's awareness of library services and programs and attract users to the library. Approximately 10 hours a week. Flexible hours. Essential Job Functions • Coordinates publicity and the distribution of information about library programs and services • Works closely with staff to identify key events, services and resources for promotion • Identifies media sources and contacts • Develops relationships with contacts to ensure ongoing library coverage • Ensures consistent library identity and branding across all media platforms • Works with other staff to develop and guide social media strategy and content • Serves as a primary administrator of the library's existing social media accounts, targeted emails • Explores expansion into new platforms • Develops relationships with media contacts, solicits coverage of library services and programs in other organization’s publications. • Compose and distributes news releases to the media.