Public Relations & Marketing Manager

The Anchorage Museum connects people, expands perspectives, and encourages global dialog about the North and its distinct environment. This exciting position serves as the media relations lead and implements comprehensive and creative media plans to promote and enhance the Museum’s mission, content and brand. • Oversee media relations and respond to media inquiries, serving as media spokesperson • Handle media requests and other public relations and museum program needs after hours and on weekends • Coordinate project timelines and workflow and serve as creative director for marketing, public relations and other internal/external communications activities and campaigns • Manage creative projects from conception to completion ensuring that messaging reflects organizational vision • Responsible for delivering projects on time and on budget • Work with creative teams on defining tasks and project needs • Oversee departmental contractors • Oversee the Museum’s print and electronic advertising efforts • Individually and with the team, develop creative concepts and innovative ideas for advertising and marketing materials and campaigns • Develop, execute and monitor media plans for advertising campaigns and develop and place ads within specified budgets; select media outlets, target audiences, and psychographic profiles • Develop creative content for multi-channel/audience/cultural communications both internally and externally, including social media platforms • Re-write or modify copy written by others to clarify meaning in line with curatorial perspective and to conform to organizational style guidelines and editorial policy • Create written marketing collateral; newsletters and employee communications; press release and fact sheets • Manage the Museum’s image as represented in local, state, national and international press • Develop media strategy, including media pitches, host press previews, create and maintain media lists, clip logs and generate media evaluation reports • Track editorial calendars, and upload content to local media online calendars • Write and package articles for pitching to print and online magazines, publications, web sites and social media • Serve as online publicist, maximizing unpaid online media • Generate interest in Museum programs and activities through media pitches, email groups, online chat, online forums and internet press releases • Upload program and other content to Museum website/online calendar and post to social media platforms • Manage requests from media agencies for on-site photography and maintain photo databases • Assist with day-to-day public relations activities • Ability to work in print, on websites, social media platforms and corporate intranets • Ability to create innovative concepts within specified budget parameters • Familiar with a variety of the industry principles, concepts, practices, procedures, and tactics • Demonstrated critical thinking and writing skills with the ability to execute complex communication strategies • Ability to create competitive and breakthrough strategies and plans as they relate to public relations • Demonstrated experience and judgment to plan and accomplish goals • Demonstrated skill in using social media and new technology for media outreach • Demonstrated knowledge and experience in the area of publication design and production • Excellent writing, editing, proofreading and communication skills in print and electronic media • Ability to be a strategically focused trend watcher and think globally • Proven skills in organization, planning, attention to detail, creative problem-solving • Ability to strictly adhere to deadlines and manage multiple projects simultaneously • Ability to manage change effectively • Demonstrated knowledge of AP style • Demonstrated knowledge of graphic design principles and printing processes. If you are interested in this exciting opportunity, please go to our website to review the complete job description and to apply.