This role is accountable for driving measurable revenue growth and customer acquisition across all paid channels — including search, social, and programmatic — while also leading affiliate and influencer partnerships, managing conversion rate optimization (CRO) on the website, executing seasonal promotions, and running win-back campaigns to re-engage lapsed customers. This is a high-ownership, data-driven role that sits at the intersection of performance marketing, experimentation, and customer lifecycle strategy. You will work closely with the content marketing team to align acquisition and conversion efforts across the funnel. Win‑back is a reliable revenue channel . • Experience with win‑back, re‑engagement, or lifecycle email campaigns.
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