Senior Brand Designer

Position: Senior Brand Experience Designer OverviewThe Senior Brand Experience Designer is responsible for creating best-in-class brand experiences across both digital and in-store environments. This role designs and executes a wide range of marketing and retail assets, from email, web, social, and paid media to vitrine displays, wall installations, and other immersive in-store experiences that bring the brand to life. The ideal candidate is a versatile designer who thrives at the intersection of brand, marketing, and experience design. They possess a strong foundation in digital design but are equally energized by conceptualizing physical spaces and customer experiences. They understand the unique intersection of marketing and retail design, with a strong appreciation for visual merchandising, spatial storytelling, and the realities of bringing physical experiences to life. This individual will work closely with creative leadership, copywriters, marketers, visual merchandising partners, and cross-functional stakeholders to bring compelling brand stories to life across every customer touchpoint. Success in this role requires equal parts creative thinking and hands‑on execution, with a willingness to move seamlessly between day‑to‑day marketing needs and larger retail experience initiatives.ResponsibilitiesConcept, design, and execute retail experience projects including vitrine displays, environmental graphics, in-store displays, signage systems, and other experiential brand moments.Concept, design, and execute branded retail experiences that bring marketing campaigns and brand stories to life in-store.Lead retail experience projects from initial concept through final installation, partnering with internal teams and vendors to ensure a high‑quality execution.Develop photo strategies and placement plans for retail environments across a multi-store footprint.Design & produce a variety of marketing assets across email, web, social media, video, paid media, and occasional print applications.Regularly travel to store locations to assist with the installation and execution of retail experience projects, ensuring a high standard of design quality and brand consistency.Partner with cross‑functional teams to translate business objectives into compelling customer experiences across digital and physical touchpoints.Maintain and evolve brand standards while ensuring consistency across all channels and environments.Present creative concepts and rationale to stakeholders, incorporating feedback to deliver thoughtful and effective solutions.Manage creative projects from concept through final production, collaborating with photographers, videographers, vendors, fabricators, and other partners as needed.Contribute strategic thinking, creative innovation, and customer‑focused ideas that elevate the brand experienceQualifications7+ years of professional design experience with a strong portfolio demonstrating excellence across digital and physical brand experiences.Experience designing for retail environments, experiential activations, environmental graphics, visual merchandising, or customer‑facing physical spaces preferred.Strong understanding of visual merchandising principles, customer journey, and spatial storytelling.Proven ability to lead projects from concept through execution across multiple design disciplines.Demonstrated expertise in Adobe Creative Suite and Figma.Experience with Sketch Up preferred. Familiarity with AutoCAD is a plus.Strong understanding of digital marketing channels including email, social media, web, paid media, and short‑form content platforms.Ability to think conceptually and develop ideas that translate across digital and physical touchpoints.Demonstrated ability to manage multiple projects with varying…