Senior Digital Designer/CRO Lead

Better for you. Design and optimize experiences across Everlane's customer-facing ecommerce website, including Homepage, Collection Pages, Product Detail Pages, and other key customer touchpoints.Identify opportunities to improve conversion, engagement, and customer experience through a combination of design, analytics, customer insights, and experimentation.Ideate, design, and support the execution of A/B tests and other experimentation initiatives focused on improving conversion and customer behavior.Develop hypotheses based on quantitative and qualitative data and translate insights into actionable design and optimization recommendations.Analyze customer behavior and funnel performance to identify friction points and opportunities across the ecommerce journey.Partner with ecommerce, product, engineering, data, and marketing teams to prioritize and execute CRO initiatives.Design and prototype new experiences, features, and site components with a focus on usability, accessibility, and conversion.Define complex end-to-end UX flows for a variety of touchpoints and user scenarios.Conduct and leverage quantitative and qualitative research, including behavioral analytics, usability testing, and customer feedback.Use experimentation results and performance data to iterate on designs and inform future experiences.Run usability testing to validate designs, test assumptions, and uncover customer pain points.Help build and implement Everlane's design system while ensuring designs support both brand and business objectives.Contribute to a culture of continuous testing, learning, and optimization across the ecommerce experience. Bachelor's degree or equivalent work experience in a design discipline, including but not limited to Interaction Design, Human-Computer Interaction, Information Architecture, UI/UX, or Graphic Design.5+ years of experience designing digital products or ecommerce experiences.Strong understanding of UX/UI principles and the ability to create thoughtful, visually compelling digital experiencesExperience with CRO and experimentation platforms such as Contentsquare, Optimizely, Shoplift, Intelligems, or similar tools.Experience with conversion rate optimization, A/B testing, experimentation, or data-informed design.Ability to translate customer behavior and performance data into actionable design recommendations.Experience working cross-functionally with ecommerce, product, engineering, data, and/or marketing teams.Proven working knowledge of design and prototyping tools such as Figma, Sketch, InVision, Principle, or Framer.Experience with user research and usability testing.Understanding of ecommerce metrics and conversion funnels, including CVR, CTR, add-to-cart, checkout progression, and revenue per visit.Ability to clearly articulate design decisions and optimization recommendations.Comfortable working in a fast-paced environment and managing multiple projects and priorities. The annual compensation range for this role is $81,000 - $120,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.