Senior Graphic Designer - Brand Development

Our client is seeking an exceptionally talented and experienced Senior Graphic Designer to join their vibrant creative team in Durham, North Carolina . This role is integral to shaping and evolving our client's brand identity across all platforms. You will be responsible for conceptualizing and executing high-impact visual designs, from digital marketing campaigns and website assets to print collateral and brand guidelines. The ideal candidate possesses a masterful command of design principles, typography, color theory, and layout, with a keen eye for detail and a strong understanding of brand strategy. You will collaborate closely with marketing, product development, and editorial teams to translate creative briefs into compelling visual narratives that resonate with target audiences. This position requires a comprehensive portfolio showcasing a diverse range of successful branding projects and a proven ability to work within established brand frameworks while also pushing creative boundaries. Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential, and experience with motion graphics or UI/UX design is a significant plus. You will mentor junior designers, provide constructive feedback, and contribute to maintaining a cohesive and impactful visual language for the company. We are looking for a strategic thinker who can balance creative innovation with business objectives, ensuring that all design output aligns with marketing goals and strengthens brand recognition. The role involves managing multiple projects simultaneously, adhering to deadlines, and presenting design concepts to stakeholders. This is an exciting opportunity for a seasoned designer to take ownership of key brand initiatives and leave a lasting creative imprint on a dynamic organization. The successful candidate will demonstrate a passion for design excellence, strong collaboration skills, and a proactive approach to problem-solving within a fast-paced studio environment. Your contributions will be vital in elevating our client's brand presence and ensuring consistent visual communication across all touchpoints.
Responsibilities:
Develop and execute innovative graphic design concepts for various media. Create compelling visual assets for digital marketing, social media, and web. Design print collateral, including brochures, advertisements, and event materials. Establish and maintain brand identity guidelines and ensure consistency. Collaborate with cross-functional teams to understand project requirements. Mentor and guide junior graphic designers. Present design concepts and rationale to stakeholders. Manage multiple design projects from conception to completion. Stay current with design trends, tools, and technologies. Qualifications:
Bachelor's degree in Graphic Design or related field. Minimum of 6 years of professional graphic design experience. Strong portfolio demonstrating expertise in brand identity and campaign design. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Excellent understanding of typography, color theory, and layout. Experience with web design principles and digital asset creation. Strong communication and presentation skills. Ability to manage projects and meet tight deadlines. Experience in mentoring junior designers is preferred.