TruePoint Communications is seeking a lead graphic designer who brings strong creative judgment, sharp design execution, and a clear understanding of how visual storytelling supports business goals. This person must be able to communicate ideas clearly, present creative rationale with confidence, and collaborate effectively with internal teams and clients. Lead creative concept development and design solutions in both print and digital marketing deliverables, managing the work product from ideation to completion. Transition from conceptual ideation to deliverable production, ensuring brand continuity and error-free designs Provide ideas and input to campaign work that aligns with an overall strategy Research brands, marketing strategies, and messaging to identify insights to drive award-winning creative Take big ideas and bring them to life while engaging the strategy and creativity needed Use knowledge from research and client requirements to develop and follow creative briefs and project scoping; understanding the nuances of timelines, budgeting requirements, and third-party resources to fulfill execution Work from a variety of brand guidelines to implement creative work; ability to create brand voice, style, tone, and look/feel to create a new brand as needed for clients Present design concepts, work with clients and discuss pros/cons of work and iterate the best solutions; comfortable leading meetings and delivering best-in-class presentations Maintain the highest level of design and brand consistency and compliance throughout all projects Use established project management systems to enhance collaboration, manage assets, and maintain the visibility of project workflows Manage a team and delegate work according to their role function and expertise Ability to communicate cross-functionally, managing seamlessly up, down, and across for agency and client success A BFA, or BA degree in Design, Visual Communications, or similar, is preferred.
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