Senior Graphic Designer (User Acquisition & Marketing)

This is a high-impact, cross-functional role where product thinking meets performance marketing—ideal for a designer who's equal parts strategic and hands-on, and who uses modern AI tools to produce creative at a volume and velocity that traditional design teams simply can't match. Use AI research tools (e.g., ChatGPT, Claude, Perplexity) to accelerate competitive creative research, copy exploration, and campaign briefs Lead A/B testing efforts: Design testable experiences and analyze outcomes to inform future design decisions. What We’re Looking For 3+ years of experience in product or marketing design, with a strong focus on responsive web and performance-driven design A portfolio that demonstrates clean visual design, marketing intuition, and conversion-minded UX Expertise in Figma; bonus for motion/interactive prototyping tools Hands-on fluency with AI creative tools — generative image tools (Midjourney, Firefly, DALL·E, Ideogram), video/motion tools (Runway, Pika), and AI-assisted design tools — with clear judgment about where AI accelerates the work and where human craft must lead Experience designing and optimizing landing pages, marketing flows, and acquisition campaigns Strong grasp of growth metrics and how design impacts user behavior Familiarity with A/B testing, performance tracking, and iterative design Bonus: Experience in gaming, entertainment, or competitive skill-based products Bonus: Experience using AI tooling to scale ad creative production or run high-velocity creative testing programs Extra bonus: You know poker—or are excited to learn What Success Looks Like A polished, high-converting marketing site that communicates our value proposition to new players Seamless flows from ad to signup, reducing dropoff and boosting conversion rates Design assets and landing pages that scale across campaigns, product launches, and growth initiatives A consistent, compelling visual identity that builds trust with serious poker players An AI-accelerated creative engine — shipping more variants, testing more hypotheses, and learning faster than a traditional marketing design team of comparable size Join us at Bellota Labs—where the game is just getting started.