Senior Graphic Designer + Brand Strategist

TITLE: SENIOR GRAPHIC DESIGNER + BRAND STRATEGIST

LOCATION: Hybrid (Indianapolis/Carmel-based)

PURPOSE: Develop and execute brand-aligned creative and design strategy that strengthens client brand identity and delivers measurable business results for PMG clients.

MANAGERS: CEO, VP of Operations, Director of Client Success, Director of Brand Strategy

TYPE: Full-Time, Salaried

SCOPE: Creative Design + Asset Production (60%), Brand Strategy + Marketing Collaboration (20%), Client Engagement + Execution (20%)

ACCOUNTABILITIES: Creative Design Execution, Brand Strategy Development, Client Asset Delivery, Internal Brand Stewardship, Cross-Functional Collaboration

KEY PERFORMANCE INDICATORS: Client Satisfaction, Creative Quality, Timeliness, Strategic Alignment, Brand Consistency, Utilization Rate

ABOUT PENCE MEDIA GROUP

Pence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG serves clients across the public, private, and nonprofit sectors.

PMG has grown into a dynamic, award-winning team known for helping clients affirm their brand identity, craft meaningful messages, and deliver them to targeted audiences—with an operating mantra of, “Consider it done.” As a certified Women’s Business Enterprise (WBE), PMG partners with organizations ranging from startups to Fortune 500 companies to drive visibility, strengthen reputation, and deliver measurable results.

POSITION OVERVIEW

PMG is seeking a Senior Graphic Designer + Brand Strategist to develop bold, brand-aligned creative and strategic marketing deliverables for our private, public, and nonprofit clients. This hybrid role blends high-level brand development with hands-on design execution, working closely with the Director of Brand Strategy.

This role requires a versatile, systems-minded creative with a minimum of 7 years of experience in graphic design, brand development, or integrated marketing—someone who can build scalable design solutions, think strategically, and execute with polish. The ideal candidate has sharp design instincts, marketing fluency, and the ability to translate complex ideas into clean, compelling visuals that work across formats and platforms. A passion for storytelling, an eye for detail, and the ability to own projects from concept to completion are essential.

This is a full-time, hybrid position requiring 40 hours per week, with in-person collaboration in the Indianapolis area or at PMG’s headquarters in Carmel.

QUALIFICATIONS

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related fieldMinimum 7 years of relevant experience in graphic design, brand development, and/or integrated marketingProven ability to design and develop marketing materials across digital and printDeep understanding of brand identity systems, typography, color theory, and layoutStrong portfolio showcasing branding work, social media templates, presentations, and campaign assetsAbility to contribute to marketing strategy, not just design executionProficiency in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop) and CanvaFamiliarity with project management tools (e.g., Monday.com), Google Workspace, and social platformsBonus: experience with motion graphics, email templates, and web design (e.g., Figma or Webflow)

ROLES + RESPONSIBILITIES

CREATIVE DIRECTION + DESIGN

Work alongside the Director of Brand Strategy to create high-impact design assets including brand systems, campaign visuals, marketing materials, large-scale designs, pitch decks, event signage, and social media templatesTranslate brand strategy into compelling, consistent visual identitiesDevelop and manage visual content for clients across industries, working within brand guidelines and pushing creative boundaries when appropriateOwn asset creation from concept through delivery, ensuring on-time execution and high-quality output

STRATEGIC MARKETING COLLABORATION

Partner with PR and marketing strategists to ensure visuals support client campaign goalsParticipate in brand discovery, message alignment, and creative brief developmentContribute to marketing planning sessions and strategic brainstormsSupport the development of internal PMG materials and brand guidelines

CLIENT ENGAGEMENT + EXECUTION

Serve as a visual lead on select accounts, communicating directly with clients and integrating feedbackPresent design concepts to internal stakeholders and clients with clarity and confidenceHelp clients visualize their potential through elevated creative assets that match their brand voice and goals

TOOLS + PLATFORMS

Experience with:

Adobe Creative Suite (InDesign, Illustrator, Photoshop) and CanvaProject management tools (e.g., Monday.com) and Google WorkspaceSocial media platforms and content scheduling toolsBonus: motion graphics, email template design, and web design tools (e.g., Figma or Webflow)Familiarity with AI-powered design tools (e.g., Adobe Firefly, Midjourney) to support concepting and production efficiency

PROFESSIONAL DEVELOPMENT

Stay current on emerging design trends, creative tools, and strategic marketing practicesPursue continued learning through workshops, webinars, and industry communities

WHAT WE OFFER

At PMG, we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person, not just the employee.

Here’s what full-time team members can expect:

Industry-leading Salary aligned with role, experience, and performancePerformance utilization pay-outs based on client impact, billable hours, and contributionsCompetitive PTO + Annual Company HolidaysFlex Days to support community involvement, remote work, or mental resetMonthly Cell Phone + Gas/Commute StipendFlexible Hybrid Work Model with weekly in-person collaboration in Carmel or IndianapolisProfessional Growth Opportunities through stretch assignments and continuous upskillingCreative Autonomy + Strategic Ownership in a high-performance, values-driven environmentA culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operateEmployee philanthropy program

HOW TO APPLY

Serious applicants should send the following to Nicole Pence Becker at [email protected] for consideration:

ResumeCover LetterPortfolio (PDF or link)At least three references