Senior Graphic Designer / Art Director

Key Responsibilities • Conceptualize and develop original design concepts that elevate brand presence across all touchpoints • Create and refine visual systems that embody brand identity, tone, and strategic positioning • Design compelling layouts, typography, imagery, and overall visual cohesion across platforms • Master and utilize the full Adobe Creative Suite and other industry-standard design tools • Learn and internalize client brand guidelines to become a true brand ambassador • Stay current with design trends, technologies, and industry-specific visual conventions • Provide art direction and creative leadership to ensure cohesive brand representation Cross-Platform Design Excellence • Design print collateral including brochures, magazines, direct mail, signage, and packaging materials • Create consistent and engaging digital assets including websites, landing pages, microsites, and email campaigns • Develop motion graphics, animations, and visual elements for video content • Design social media content across multiple platforms (LinkedIn, Instagram, X, Facebook, TikTok, etc.) • Create visually compelling paid digital advertising creative elements • Ensure brand consistency throughout integrated marketing campaigns across all touchpoints • Design responsive visual systems that maintain integrity across various screen sizes and devices Retail & Packaging Design Expertise • Design retail-specific visual systems with clear communication hierarchies across in-store environments • Create impactful point-of-purchase materials, shelf talkers, display units, and window signage • Design packaging that balances regulatory requirements with compelling brand expression • Establish visual consistency from primary, secondary, and tertiary packaging to in-store displays • Apply visual merchandising principles to retail design materials • Translate shopper marketing concepts into visuals that enhance the customer journey • Design intuitive wayfinding systems and signage programs for retail spaces • Implement effective product information hierarchy on packaging (benefits, features, claims, etc.) • Ensure consistent visual language across product families and retail touchpoints • Design visual systems that create cohesion between online product listings and in-store presentation