Senior Graphic Designer / Art Director

Based in Boston, this is a hybrid position that requires 2-3 days in the office. Tracksmith is an independent running brand. You’ll drive brand consistency and innovation through thoughtful design, strategic thinking, and creative leadership. Key Responsibilities: • Own and evolve the brand’s visual identity across all consumer touchpoints—digital, print, product, retail, and packaging • Concept and lead seasonal creative campaigns and product launches, from moodboards to final assets • Mentor junior designers and freelancers, providing clear creative direction and feedback • Collaborate closely with the product design team on apparel and footwear graphics, color palettes, and print applications • Direct visual storytelling for marketing initiatives, including photoshoots, social content, videos, and brand experiences • Create compelling presentations to pitch creative concepts to internal teams and external partners • Ensure all creative output is aligned with brand standards and performance goals • Manage creative workflows and timelines, balancing hands-on design with art direction Requirements: • 5+ years of experience in graphic design, with at least 2 years in a lead creative role; experience in fashion, sportswear, or lifestyle brands preferred • Strong portfolio showcasing both hands-on design work and campaign-level creative thinking • Mastery of your tools (Photoshop, Illustrator, InDesign); motion design is a plus • Experience directing photography, video, or branded content • Excellent communication and presentation skills • Self-starter mindset with the ability to own projects from concept to execution • Passion for running, fitness, or active lifestyles is pretty important