This position reports directly to the Director of Brand and Creative and is responsible for developing culturally relevant creative concepts and design solutions across Chedraui USA banners. Develops creative concepts and designs for marketing campaigns, store initiatives, grand openings, product launches, and customer engagement programs.Identifies opportunities to strengthen customer connection through culturally meaningful storytelling, imagery, typography, color and language.Maintains and evolves the distinct positioning, visual identity, and customer expectations of each brand across multiple customer touchpoints.Partners with cross-functional teams to understand project goals, customer needs, operational requirements, timelines, and business priorities.Brings a multifaceted understanding of Hispanic and Latino customers in the United States, including differences in cultural background, language use, family dynamics, food traditions, media behavior, and shopping occasions.Maintains documentation related to graphic design work including filing, managing images and other related documentation.Support the Creative Director or Director of Brand and Creative in concept reviews, workload planning, and quality control.Works closely with other designers and provide constructive creative feedback, mentorship, and technical guidance. from four-year college or university with a concentration in Graphic Design, Marketing, or Communications or an equivalent combination of education and experience.Five years of graphic design experience within an in-house creative team, advertising agency, retail organization, consumer brand, or multicultural marketing environment.Strong knowledge of typography, composition, hierarchy, color, image selection, and production design.Uses artificial intelligence tools, when appropriate, to support concept development, image exploration, content adaptation, production efficiency, and creative workflow optimization while maintaining brand standards, accuracy, originality, and appropriate human oversight.Experience developing creative across multiple brands or customer segments.Strong understanding of print production and digital design requirements.Demonstrated experience creating work for Hispanic or multicultural audiences in the United States. The actual starting pay will be determined by a number of qualifications; including, experience and relevant skills. Apply for this job
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