Road Map: This role will become knowledgeable of our industry; gaining an understanding of industry norms and trends to produce the most compelling work. This position works closely with internal stakeholders and outside agencies. What Your Ride Will Look Like: • Creates and executes design strategy for use by Marketing (primary) and other internal stakeholders (as needed) • Develops a diverse and comprehensive library of visual assets including, but not limited to, advertisements, videos, direct mail, social media images, collateral, and other pieces of online content • Conceptualizes ideas and produces design solutions across a variety of platforms and environments such as: • Campaign designs and advertising, to be displayed in print, as well as digital • Web projects from conception to completion while applying Bestpass brand standards • Infographics, data charts, maps, and icons • Physical and digital direct mailers for high-value customers and prospects • Tradeshows, including booth properties and swag • Collaborates with internal stakeholders to ensure that all external communications follow brand standards and meet Bestpass quality standards • Coordinates with the marketing team on the production of assets • Responsible for brand book and guidelines Fuel Gauge:
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