The University of San Francisco’s Office of Marketing Communications (OMC) provides centralized marketing and communications services to the USF community and in support of the university overall. Reporting to the Creative Director, the Senior Visual Designer is tasked with creating top-tier designs for both print and digital projects that support the University’s student recruitment, fundraising, alumni relations efforts, and other communication efforts. The Senior Visual Designer acts in a supporting role to the Creative Director in leading the USF visual design team (although the position does not have direct staff reports). The position requires those in the role to have a strong sense of design, an attention to detail, be able to provide clear and well-informed design rationale, present creative concepts effectively to partners, and be able to develop concepts that appeal to a broad range of constituent groups, from 16- year-old prospective students to 80-year-old alumni. Support OMC marketing strategists and campus partners with creative conceptualization and, as needed, creative presentations to university partners Create concepts and designs for print and digital projects, and other special projects, producing them to be print- or publish-ready, as coordinated by Production Manager and aligned to media specifications Provide layouts and printed comps to marketing strategists and partners for approval with clear and well-informed design rationale Part of a team that advocates and upholds the USF brand identity, manages the logo assets library, and educates the campus community about the brand messaging, guidelines, and appropriate logo usage.
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