Social Content Art Director

Social Content Art Directors are central to concepting and design of social media for the company’s clients. In the agency Studio’s spirit of curiosity, calculated risk-taking, and comfort with ambiguity, the AD is a hands-on, native storyteller that sets the tone in projects creatively to craft everything that posts. They push themselves and others for the best, cohesive visual and tactical design.

With attention to detail and originality, the Art Director designs visual systems to create innovative digital content across channels, balancing multiple projects alongside a talented team of fellow creatives. They provide conceptual strategy, brainstorm facilitation, and native platform expertise, and work closely with designers, content writers and strategists to bring the creative vision to life across every digital touchpoint.

Hybrid role based in Harrisburg, PA. Portfolio required.

Responsibilities:

Develops and articulates art direction to activate the client’s business objectives through inspiring campaigns and contentInspires, leads and directs diverse studio creatives — including content producers and designers —across a variety of projects and accountsLeads and works as a self-starter who can manage projects in a fast-paced environment and stay focused when faced with changing requirements; turns raw assets into great contentLeads and/or participates in brainstorm sessions; briefs creative team members to ideate concepts and guides work through edits and finalizationIdeates from creative briefs and content plans, translating direction into actionable, results-getting creative, and elevates that work into fully realized art directionEnsures quality and consistency of all visual content and maintaining brand identity, tone, and aestheticKnows, advocates, and utilizes platform-specific storytelling best practices for content creation; champions, manages, and ensures the content experience meets both JPL and platform standardsOrganizes and creatively leads photo and video shoots; guides editingOwns technical specs in status calls, client comms, and presentationsWorks within project estimates and timelines, and ensures high quality, profitable executionOversees production of campaigns and final files from beginning to end through digital, experiential, or social launchUnderstands quality expectations within design work, adhering to constraints, implementing feedbackPresents work to clients in a succinct manner, showcasing key benefits, creative thinking and strategy; a strong presenter with experience guiding senior leaders on media best practicesPartners closely with Content Writing, Paid Media, Video Production, Analytics, and Account ManagementMentors content producers and designers in projects, helping them grow their craft and develop as makersUse data to inform and adjust art direction from strategy and performance metricsRegularly works with AI tools and proprietary data, aligning with JPL's AI POV and responsible use policy, and upholding privacy and transparency standardsCommits to ongoing training with emerging AI tech and data, and continuously grows capabilities through experimentation, online resources, and trainingProactively stays connected to the latest industry, digital and social media trends, exploring new tools and sharing insights to elevate our workAll other responsibilities as assigned

Qualifications:

Minimum 5 years of experience as a senior content creator (producer, animator, editor, photographer, designer, writer) or creative lead, with a demonstrated progression from hands-on content production into broader art directionBachelor’s Degree in design, fine arts, or marketing communications, or equivalent portfolio-proven experienceStrong portfolio of work demonstrating digital content leadership and designs from concept to execution that tell a compelling story and link to a bigger strategyA graphic design background with mastery of 1–2 skillsets such as social design, photo/video editing, photography capture, video, or motion graphics, plus working knowledge of graphic design, information design, creative messaging, typography, and aestheticsThorough knowledge, experience and proficiency in the Adobe Creative Suite (strong focus on Photoshop/Illustrator/Premiere/After Effects), Figma, AI workflows, and related tools/softwareExperience and/or openness to learning and using data and AI tools to improve efficiency and creativity in ideation, research, presentations and other areas of job functionDemonstrate critical thinking skills by identifying patterns and connections in data, analyzing and breaking down complex situations and providing solutionsComfort presenting to and working with clients, both in-person and remotely, from creative vision through executionProven ability to manage aspects of creative production with a diverse team, and able to work independently or lead a team as requiredAbility to take strategic direction and turn it into strong creative content, and increasingly provide that direction to others with minimal oversightThrives in a fast-paced environment; a self-starter who can manage multiple projects while staying focused amid changing requirementsEntrepreneurial spirit with a knack for making smart creative decisions on the flyAbility to manage deadlines; is self-motivated, organized and process-orientedLeverages analytics, research, industry best practices, and SEO to inform design decisions

Hybrid role based in Harrisburg, PA. Portfolio required.