Social Media Graphic Designer Job at Effy Jewelry in New York City

Known for vibrant gemstones, bold designs, and exceptional craftsmanship, Effy has built a global presence with collections featured in more than 150 boutiques across premier land-based locations and cruise ships worldwide. With a strong foundation in quality, innovation, and customer experience, Effy continues to evolve while staying true to its heritage as a privately owned business. Our teams operate at the intersection of luxury retail and global travel, delivering a personalized and elevated shopping experience to customers around the world. Job Summary Effy Jewelry is seeking a creative and highly skilled Social Media Graphic Designer to drive the visual storytelling behind our social media presence. Key Responsibilities Visual & Graphic Content (Primary) Design social-first graphics, carousels, and stories across across all major social platforms Adapt campaign creative across formats and channels while keeping visual consistency Develop original layouts, typography treatments, and graphic systems that translate the brand into platform-native formats Build and maintain scalable templates and asset libraries so the team can move fast without losing polish Design paid social ad creative for Meta, TikTok, and Pinterest, including variant production for testing Short-Form Video Editing Edit Reels, TikToks, and Shorts using existing footage, product photography, and creator content Repurpose past campaign content into new social assets and platform-native cuts Add visual interest to existing footage through motion graphics, text overlays, transitions, effects, and sound design Handle pacing, captions, and rhythm so content holds attention on mute and at speed Work with tools like Premiere, CapCut, After Effects, or similar Creative Collaboration Partner with the social and influencer teams to bring campaigns and content calendars to life Contribute ideas in brainstorms, not just execute briefs Ensure all creative aligns with Effy's brand voice and visual identity Performance & Optimization Use engagement and ad performance data to refine creative approaches Identify what's working across organic and paid and double down Stay current on social, design, and internet culture trends and apply them strategically Required Qualifications 2–4 years of professional experience in social media design, digital design, or graphic design Strong proficiency in Adobe Photoshop and at least one video editor (Premiere, CapCut, After Effects) Experience editing existing footage into polished short-form video, including motion graphics and visual effects Strong fundamentals in typography, layout, composition, and color Portfolio with social-first work (IG, TikTok, Pinterest, paid ad creative) Preferred Experience Designing for jewelry, fashion, beauty, or other luxury/lifestyle brands Motion design or kinetic typography Familiarity with AI-assisted design and video tools (Midjourney, Runway, Seedance, etc.)