Sept. 25, 2020

Social Media Manager

Confidential Allentown, Pennsylvania

Manages enterprise level software and profile boosting software for multiple clients social media accounts Leads community management efforts on Angry Apples Marketing social channels with clients, prospective clients and coaches to drive broad reach of content, positive engagement and interactions, generate loyalty, advocacy and earned media for Angry Apples Marketing programs, products, PR opportunities and coach model. Leads the management of Angry Apples Marketing’s social listening practice through expertise on leading enterprise-level listening platform in order to track, identify and apply current and emerging/future consumer social marketing trends and developments, monitor the competitive landscape and track consumer sentiment and reaction to Angry Apples Marketing social efforts, products, path to purchase and more, deriving actionable insights, and making recommendations on how to optimize and enhance Angry Apples Marketing’s Social Media Strategy and execution. 5-7 years of social media marketing experience. Planning, testing, developing, launching, monitoring, optimizing and measuring social media content and campaigns experience required 2-3 years’ experience managing social media for consumer brands preferred Technical Skills: Subject matter expertise and fluency in hands-on management and execution of social media campaigns on platforms/partners/technology providers such as Facebook, Twitter, Instagram, Pinterest, YouTube, WordPress, BrandWatch, Crimson Hexagon, blogs and more; working knowledge of web analytics software, digital graphic design skills and software knowledge. Strong collaboration skills and experience with working as a team player on cross-function teams.

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