Sr. Brand Designer

Overview This is a senior, hands-on role focused on building and maintaining design systems, brand guidelines, and visual standards that ensure consistency across digital, print, product, and experiential environments. Key Responsibilities Define and evolve the organization's visual identity, including typography, color, layout, imagery, iconography, and illustration.Build and maintain scalable brand guidelines, design systems, templates, and reusable design components.Establish consistent brand expression across product, marketing, web, print, presentations, merchandise, events, and experiential activations.Lead visual exploration and identity development for new initiatives, campaigns, and major brand launches.Translate brand strategy, research, and complex concepts into compelling visual narratives and presentation materials.Partner cross-functionally with creative, product, marketing, and leadership teams to ensure brand consistency across all touchpoints.Review and provide feedback on creative work to maintain quality and adherence to brand standards.Manage design files, version control, and production handoffs to ensure efficient execution.Present design concepts and recommendations to senior leadership with confidence and a clear point of view. Qualifications